Norwegians are proud nationalistic people that keep their traditions close to their heart. This love for our country, our nature and history is the emotions I want to touch with this design.By using the Norwegian colours and pattern on a chocolate, it gets a natural place in all the our hearts,and we can proudly share the chocolate to tourists who can carry this delicious suvenir, home. Valentine edition was created as a campaign chocolate, running during Valentine and mothers day (a week apart)
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Nidars Valentine chocolate edition is made to be shared or given as a gift to someone either a boyfriend, spouse, partner, parent, grandparent or a friend. The idea behind the concept is to create a more personal connection between costumer and product. On the packaging there is a white paper field, one can write a personal message on.
OPERATION / FLOW / INTERACTION:
This is a packaging design with a campaign edition I made.
The chocolate packaging is made for Norwegians and tourists. Target Group 16-60 years.
The Valentine edition (Pink one) are especially made for Valentine Day and mothers day. These days are really close in Norway. Target Group 16-40 years.
This is a fictional assignment, but we were allowed by Nidar, to use their logo, and make a concept.
PROJECT DURATION AND LOCATION:
School assignment going for three weeks.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
On the Valentine packaging there is a white paper field, one can write a personal message on. On the front it says "To:" and "From". And on the back it says "to you, from me" letting you write a message, poem or something nice on the back. Example front "To: mum From: me " Example back "Happy valentine, you are the best! I love you, hugs"
SPECIFICATIONS / TECHNICAL PROPERTIES:
Front 290mm x 80 mm. Made in Adobe Illustrator.
Valentine, chocolate, Nidar, pattern, romantic, Norway, tradition, packaging
Looking into food packaging trends, it shows that people like getting involved in the design with personalized products. With the naming-campaign that Coca Cola rolled out, they achieved extreme heights on social media. Showing us that connections between brand and customers are extremely important and valuable.This is why I made it possible on the Valentine edition to write on the packaging, making it your very own chocolate.
The challenge was to create a long-term concept that would reach everyone from 16 to 60 years in Norway. Today there’s one competitor that has 80% of the chocolate sales in Norway. Looking deep into them and analysing their design, and what make them so successful over decades. I found out that their concept is to use Norwegian national feelings and traditions, cows and nature. Realizing that their design in solid yellow I saw the opportunity to use the same national ”feelings” but instead use the national Norwegian flag-colours and a traditional Norwegian pattern. So what do my target group has in common? What do men and women from 16-60 years actually have in common? Only one thing obviously, Norway! And all human beings also have a deep desire to be loved. Two things from the research I used wisely in my design strategy.
TEAM MEMBERS (1) :
Copyright Stine Strand