Nidar Sjokolade Chocolate packaging by Stine Strand

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DESIGN DETAILS
DESIGN NAME:
Nidar Sjokolade

PRIMARY FUNCTION:
Chocolate packaging

INSPIRATION:
Norwegians are proud nationalistic people that keep their traditions close to their heart. This love for our country, our nature and history is the emotions I want to touch with this design.By using the Norwegian colours and pattern on a chocolate, it gets a natural place in all the our hearts,and we can proudly share the chocolate to tourists who can carry this delicious suvenir, home. Valentine edition was created as a campaign chocolate, running during Valentine and mothers day (a week apart)

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Nidars Valentine chocolate edition is made to be shared or given as a gift to someone either a boyfriend, spouse, partner, parent, grandparent or a friend. The idea behind the concept is to create a more personal connection between costumer and product. On the packaging there is a white paper field, one can write a personal message on.

OPERATION / FLOW / INTERACTION:
This is a packaging design with a campaign edition I made. The chocolate packaging is made for Norwegians and tourists. Target Group 16-60 years. The Valentine edition (Pink one) are especially made for Valentine Day and mothers day. These days are really close in Norway. Target Group 16-40 years. This is a fictional assignment, but we were allowed by Nidar, to use their logo, and make a concept.

PROJECT DURATION AND LOCATION:
School assignment going for three weeks.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
On the Valentine packaging there is a white paper field, one can write a personal message on. On the front it says "To:" and "From". And on the back it says "to you, from me" letting you write a message, poem or something nice on the back. Example front "To: mum From: me " Example back "Happy valentine, you are the best! I love you, hugs"

SPECIFICATIONS / TECHNICAL PROPERTIES:
Front 290mm x 80 mm. Made in Adobe Illustrator.

TAGS:
Valentine, chocolate, Nidar, pattern, romantic, Norway, tradition, packaging

RESEARCH ABSTRACT:
Looking into food packaging trends, it shows that people like getting involved in the design with personalized products. With the naming-campaign that Coca Cola rolled out, they achieved extreme heights on social media. Showing us that connections between brand and customers are extremely important and valuable.This is why I made it possible on the Valentine edition to write on the packaging, making it your very own chocolate.

CHALLENGE:
The challenge was to create a long-term concept that would reach everyone from 16 to 60 years in Norway. Today there’s one competitor that has 80% of the chocolate sales in Norway. Looking deep into them and analysing their design, and what make them so successful over decades. I found out that their concept is to use Norwegian national feelings and traditions, cows and nature. Realizing that their design in solid yellow I saw the opportunity to use the same national ”feelings” but instead use the national Norwegian flag-colours and a traditional Norwegian pattern. So what do my target group has in common? What do men and women from 16-60 years actually have in common? Only one thing obviously, Norway! And all human beings also have a deep desire to be loved. Two things from the research I used wisely in my design strategy.

ADDED DATE:
2016-02-27 13:19:04

TEAM MEMBERS (1) :


IMAGE CREDITS:
Stine Strand

PATENTS/COPYRIGHTS:
Copyright Stine Strand

Visit the following page to learn more: http://www.stinestrand.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Stine Strand

PROFILE:
My portfolio identity; Zebraut Design.Zebras are social animals, and they all have a unique pattern. In many ways, my personality and design could be compared to many of the characteristics of a Zebra. It is important to stand out in the graphic jungle. Therefore, I have chosen to create an abstract zebra pattern and use it as my personal portfolio identity. The name Zebraut Design has a double meaning in Norway. We say "Se bra ut design" in Norwegian, wich means Se=look, bra ut =good. So the name means: good looking design. I am a hard working girl and I think this is what is going to make me a skilled and valuable graphic designer. Therefore the slogan and my philosophy: Hardt arbeid, ser bra ut. In English: Hard work, looks good.

NOMINATION DETAILS

Nidar Sjokolade Chocolate Packaging by Stine Strand is a Nominee in Packaging Design Category.

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AWARD DETAILS

Nidar Sjokolade Chocolate Packaging by Stine Strand is Winner in Packaging Design Category, 2015 - 2016.



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