Sirma Schorle is delicious mix of natural sparkling water and intense fruit juice. It is a healthy beverage alternative to alcoholic drinks especially for the young ones. Since young people see the bottle they hold as a complementary accessory of their style, a cool design was prepared for Schorle.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A cool bottle was designed for Sirma Schorle, a mix of sparkling water and intense fruit juice. Finger shaped holding details, which no other competitors have, were added to design. Thus, differentiating, ergonomics and stylish look were obtained. Cool tone was strengthened with black color. For graphics, screen printing was preferred instead of labels, so production costs were decreased. By using luminescent fruit illustrations, visual appeal was increased and intense fruit taste was referred.
OPERATION / FLOW / INTERACTION:
The bottle can be held easily by the help of finger shaped details. Black color and luminescent visuals provide a stylish and cool look.
PROJECT DURATION AND LOCATION:
The project is started in September 2015 in Istanbul/Turkey and finished in December 2015 in Istanbul/Turkey
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Material of bottle is glass. Production technology for graphics is serigraphy.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Weight of the bottle: 150 g
Weight of the content: 250 g
Total weight: 400 g
bottle, packaging, design, modern, unique, young, cool, original, glass, stylish, beverages
Online research was conducted for the project. A lot of examples related to beverage packaging and different bottle designs were collected and examined. Latest trends in bottle design and marketing, good and bad design examples, shortcomings of the category were all noted. Thus, the design process was started with a detailed knowledge of the competitors and category.
Young people see packages they hold as a complementary part of their style. Thus, the main challenge of the project was to design a bottle which can be popular among young generation. This primary goal was achieved by the help of an eye-catching and cool bottle design.
TEAM MEMBERS (1) :
All images were created by Musa Çelik / Creative Director at Tasarist