The challenge was to make the audience feel at home while admiring Deca products without having the feeling of being inside a showroom. Throughout the areas we found different ways of exposing each product, either explicitly, playfully or sensory. Holes were created in the drywall, referring to the work of Duchamp, Etant donnes, allowing the public to observe differently the various products. The sensory experience is not just limited to the holes; smells, sounds and textures are everywhere.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This loft has a long reflecting pool lined with a green wall, connect all areas and contribute to lower the ambient temperature and promote environmental comfort. The iron structure is covered with a mesh of opaque and translucent tiles that allow the use of natural light, essential in a space that embraces adequate sustainable materials and environmental and technological friendly concepts. Beneath this roof was created a recess with irregular plans and a huge mesh of bamboo and tissue.
OPERATION / FLOW / INTERACTION:
The challenge of this project was to make the audience feel at home while admiring Deca products without having the feeling of being inside a showroom. With this in mind we designed a loft divided into two areas: social and intimate, divided only by a cabinet that, in the social side comprehends the kitchen and in the intimate side, the suites wardrobe.
PROJECT DURATION AND LOCATION:
The project started in August 2014 and finished in October 2014, in Rio de Janeiro, and was exhibited in Casa Cor Rio 2014.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
The interior is a continuation of the facade, either through features or chosen materials. A large glass plan integrates the space with all the breathtaking scenery while a portico frames the entrance. The entire floor and walls are in Tecno-Cement, joinery is made in gray lacquer.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Choosing bracken to cover the green wall was due to the fact that it is an ideal plant for partially shaded indoors. The American Fern species (Nephrolepis exaltata) has bulky looking foliage, which confers unity to the green wall. Since this was a short-term decoration event, the irrigation was done once a day, keeping the planting mixture always moist, but never soaked. In turn, the water mirror positioned in front of all the extension of the green wall gives more humidity to the environment, making it more welcoming to this species.
Loft, tropical, interior, casacor, deca, sensory, art, greenwall
The 24th edition of the event Casa Cor Rio de Janeiro - largest and most important event of architecture and decoration in Brazil - this year, keeping its innovative character, holds an area of 4500m2 within the Casa Shopping, the largest decoration mall in the country. This area was divided into lofts, studios, apartments, living and entertainment areas. We signed 2014s Deca Space. The challenge of this project was to make the audience feel at home while admiring Deca products without having the feeling of being inside a showroom.
The color palette was chosen in neutral tones so that the focus was on the products presented and the selection of works of art carefully selected by curator Vanda Klabin. Works by Vik Muniz and others are displayed in this space, that is a piece of art itself: the grey massively present in all the space is like a continuation of the lagoon across the site, while the green walls are like a reflection of the surrounding landscape. It is as if the scenery outside is being brought inside.
TEAM MEMBERS (4) :
Architect/Designer/Partner: Gisele Taranto, Architect: Rafael Pessanha, Architect: Joaquín Cachon and Architect: Paulo Bandeira
André Nazareth - Photographer