Super Bock House of Beer Visitors centre by Omdesign

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DESIGN DETAILS
DESIGN NAME:
Super Bock House of Beer

PRIMARY FUNCTION:
Visitors centre

INSPIRATION:
To create this visitors centre, the Omdesign team took its inspiration in the natural materials with which beer is made as well as all colours that represent the world of beer and the Super Bock brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This space is an authentic and fully operational living house, where you can watch the entire beer brewing process, learn about the raw materials used to make beer, as well as the important moments, stories and curiosities of the Super Bock brand.

OPERATION / FLOW / INTERACTION:
Aimed at drawing the consumers closer to the brand, the involvement with visitors is a constant feature, offering a unique and unforgettable experience, through various rooms with films and the on-going interactivity with static and dynamic contents addressing the history of the company, people and the brand, passing on to the current production line where this emblematic beer is made.

PROJECT DURATION AND LOCATION:
The project started in the beginning of March 2015 in Porto (Portugal) and finished in October 2015.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
This dynamic and interactive place is marked by the identity, design, production and assembly of Omdesign. The development of all the contents and spaces were also entrusted to the agency, which focused on solutions, materials, formats and hues of colour allusive to the world of beer and the territory of Super Bock.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This is a visitors centre.

TAGS:
Beer, Super Bock, Unicer, Omdesign, Brewing house, Visitors centre

RESEARCH ABSTRACT:
We visited different visitors centres in Europe that were object of study and benchmarking for the Super Bock House of Beer, in order to promote the best experience to all visitors.

CHALLENGE:
Considering that Super Bock House of Beer is in the Unicer's factory, the main concern and challenge for Omdesign was assure that the visitors could see all brewery process without interfere with the beer production. This building was constructed, in the past, only with the aim of being functional for the brewing process. So, the other huge challenge was to build up and adapt our creative and design concepts regarding all limitations, always preserving the brewery.

ADDED DATE:
2016-02-26 13:06:19

TEAM MEMBERS (1) :


IMAGE CREDITS:
Omdesign

PATENTS/COPYRIGHTS:
Omdesign

Visit the following page to learn more: http://bit.ly/23af9yo
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Omdesign

PROFILE:
Established in 1998, Omdesign is a Portuguese design and advertising agency that works on a daily basis for clients that honour it with their patronage and loyalty. Based on a solid relationship between the agency and its customers, Omdesign works with leading companies worldwide in industries such as food and beverage, mass consumption, tourism and others. The agency is recognised globally for the high quality and excellence of its work.

NOMINATION DETAILS

Super Bock House of Beer Visitors Centre by Omdesign is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Super Bock House of Beer Visitors Centre by Omdesign is Winner in Interior Space and Exhibition Design Category, 2015 - 2016.



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