Super Bock House of Beer
To create this visitors centre, the Omdesign team took its inspiration in the natural materials with which beer is made as well as all colours that represent the world of beer and the Super Bock brand.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This space is an authentic and fully operational living house, where you can watch the entire beer brewing process, learn about the raw materials used to make beer, as well as the important moments, stories and curiosities of the Super Bock brand.
OPERATION / FLOW / INTERACTION:
Aimed at drawing the consumers closer to the brand, the involvement with visitors is a constant feature, offering a unique and unforgettable experience, through various rooms with films and the on-going interactivity with static and dynamic contents addressing the history of the company, people and the brand, passing on to the current production line where this emblematic beer is made.
PROJECT DURATION AND LOCATION:
The project started in the beginning of March 2015 in Porto (Portugal) and finished in October 2015.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
This dynamic and interactive place is marked by the identity, design, production and assembly of Omdesign. The development of all the contents and spaces were also entrusted to the agency, which focused on solutions, materials, formats and hues of colour allusive to the world of beer and the territory of Super Bock.
SPECIFICATIONS / TECHNICAL PROPERTIES:
This is a visitors centre.
Beer, Super Bock, Unicer, Omdesign, Brewing house, Visitors centre
We visited different visitors centres in Europe that were object of study and benchmarking for the Super Bock House of Beer, in order to promote the best experience to all visitors.
Considering that Super Bock House of Beer is in the Unicer's factory, the main concern and challenge for Omdesign was assure that the visitors could see all brewery process without interfere with the beer production. This building was constructed, in the past, only with the aim of being functional for the brewing process. So, the other huge challenge was to build up and adapt our creative and design concepts regarding all limitations, always preserving the brewery.
TEAM MEMBERS (1) :