Dr. Hart & Ampro Design
The challenge for the design unraveled when the "doctor" came in. The name was truly helpful and the concept proved to be more than appropriate for the product. The diverse colored ties left untouched the wrapper and by the same time answer to differentiation topic. Thus, Doctor Hart embraces different tie color according to the health issue that needs to be addressed.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project has been designed from scratch and the visual identity provides a very good visibility for the brand. The main purpose of the packaging design was to create a deep connection between the consumer and the brand - and this thing proved to be possible by bringing into being "the doctor in the house".
OPERATION / FLOW / INTERACTION:
Dr. Hart project was a memorable one owing to the engagement of the team members. The viable solution stated from the very beginning facilitated the development of the concept in no more than three phases.
PROJECT DURATION AND LOCATION:
The projected started in September 2014 and it's still going since the range is continuously extending on different types of illnesses and health problems.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
All packs are printed on white cardboard with glossy varnish (all surface) - flexo. Each design has maximum five Pantone colors: one for the category (the title of the product); one for the subtitle plus the product (unique color for every product); black; cool grey and flavor (if appropriate).
SPECIFICATIONS / TECHNICAL PROPERTIES:
The package is mostly related to the product inside. If there are small pills like Vitamin C, the package is in a very landscape. If the the product is a coughing syrup for example, the package will be portrait in order to contain the bottle inside.
doctor, medicine, packaging, Dr. Hart
Dr. Hart is compounded from 25 alimentary supplements such as syrups, bilious or urinary infection remedies. All products are high quality and their price is affordable. Moreover, Dr. Hart is popular thanks to his useful and smart pieces of advice and this is the reason behind him being the image of a modern doctor. Dr. Hart is not only an exceptional professional, but also a reliable psychologist who always manages to understand the importance of moral support.
Our aim was to create something different and also neoteric for a product that reside in medicine. Therefore we opt to maintain a clean look & feel using plentiful white.
TEAM MEMBERS (7) :
Creative Director: Irinel Ionescu, Senior Designer: Lehel Mor Mako, Junior Designer: Raluca Popan, Junior Designer: Viorica Pintilie, Client Service Director: Mihaela Dumitrescu, Senior Account Executive: Alexandru Patru and DTP & Pre Press Specialist: Adrian Garganciuc
Dr. Hart & Ampro Design, 2015.