Packaging RP10 Packaging by Omdesign

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DESIGN DETAILS
DESIGN NAME:
Packaging RP10

PRIMARY FUNCTION:
Packaging

INSPIRATION:
We were inspired by originality, simplicity and ambiental concern to create a multi-functional and ecological packaging able to best perform its primary purpose while protecting the environment.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
RP10 is a highly innovative packaging created and produced by Omdesign for one of the most iconic wines of Ramos Pinto brand - RP 10YO - a Port that came for the emblematic Quinta da Ervamoira winery. Due its multi-functional character, this packaging can be used in some many different ways.

OPERATION / FLOW / INTERACTION:
Reuse this packaging in an original and creative way is the challenge to consumers on the packaging of the RP 10YO. It appeals to their creativity and encourages consumers to share the original ways they have found to reuse these two pieces of cork. This ensures that the packaging is not just used to transport and display the wine, but can be reused creatively and innovatively.

PROJECT DURATION AND LOCATION:
The project started in the beginning of April 2014 in Porto (Portugal) and finished in May 2015.

PRODUCTION / REALIZATION TECHNOLOGY:
It consists of two cork blocks and an outer sleeve of pressed cardboard that unites the two parts. Due to the unique properties of cork, a 100% natural and sustainable material (a very Portuguese product, as well as Port wine), such as lightness, impermeability and thermal insulation, this packaging may be used afterwards for multiple purposes, for example as a cooler, somewhere to keep your pocket contents, pen holder, jar or even a flower vase.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 105 mm x Depth 100 mm x Height 326 mm

TAGS:
Design, Omdesign, Ramos Pinto, RP10, Port wine, Eco-friendly, Adriano Ramos Pinto

RESEARCH ABSTRACT:
After some research to chose the best materials to use in this packaging, we conclude that cork was the right solution not only to attend to our ambiental goals, due to its eco-friendly characteristics, but also in terms of design.

CHALLENGE:
The packaging is 100% eco-friendly, complying with the environmental and sustainability concerns that Casa Ramos Pinto has made its policy.

ADDED DATE:
2016-02-26 12:40:46

TEAM MEMBERS (1) :


IMAGE CREDITS:
Omdesign

PATENTS/COPYRIGHTS:
Omdesign

Visit the following page to learn more: http://bit.ly/23af9yo
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Omdesign

PROFILE:
Established in 1998, Omdesign is a Portuguese design and advertising agency that works on a daily basis for clients that honour it with their patronage and loyalty. Based on a solid relationship between the agency and its customers, Omdesign works with leading companies worldwide in industries such as food and beverage, mass consumption, tourism and others. The agency is recognised globally for the high quality and excellence of its work.

NOMINATION DETAILS

Packaging Rp10 Packaging by Omdesign is a Nominee in Sustainable Products, Projects and Green Design Category.

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AWARD DETAILS

Packaging Rp10 Packaging by Omdesign is Winner in Sustainable Products, Projects and Green Design Category, 2015 - 2016.



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