JUMBO Seafood Restaurant by The ED Design Group Pte Ltd

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DESIGN DETAILS
DESIGN NAME:
JUMBO Seafood

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
Aiming to bringing an essence of Singapore, the design was inspired by orchid, national flower of Singapore, which has also been celebrated for its beauty and is a symbol of nobility and refinement in Chinese culture. Welcoming the visitors is a structurally elegant organic feature ceiling light that leads to the main dining area thru a corridor tastefully designed like a gallery. A blend of modern furnishings such as bronze metal plate, contemporary chandelier, and traditional elements such as Chinese pattern is truly one of a kind.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design of the new Jumbo Seafood restaurant in Shanghai, China, is a fresh interpretation of luxurious modern dining experience in a Chinese restaurant. The design also aims to further introduce Singapore in international f&b industry. The 5400 square feet restaurant can accommodate 114 guests in the general dining area and 62 in their seven VIP rooms.

OPERATION / FLOW / INTERACTION:
Before entering the main dining area, visitors are led thru a dim corridor displaying artworks and wine selections. The idea was to provoke a sense of curiosity and build an element of surprise once they reach the main dining area which in contrary is much brighter with natural lights, open, and spacious. Different kinds of seating arrangements and settings gives the visitors more choices and breaks the monotony. To ensure flexibility, the VIP rooms feature collapsible dividers that allow them to house both small and big parties.

PROJECT DURATION AND LOCATION:
The project started in September 2015 in Shanghai and finished in December 2015

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design incorporates natural materials such as light travertine for the walls, nero marquina marble, and natural stone. Another hard material, bronze metal plate, was used to form the corridor feature light, custom chandelier, and wall cladding. Blending various soft furnishings such as custom carpet flooring, printed fabric wall, and curtain was necessary to soften up the whole atmosphere. Organic shapes reflected on the floor and ceiling helps create a more welcoming environment.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Total area : 502 square meter

TAGS:
restaurant design, chinese restaurant, jumbo seafood, eddesign, interior

RESEARCH ABSTRACT:
-

CHALLENGE:
During planning, one of the challenge was how to bring as much natural lights in to both main dining area and all the VIP rooms. In result, the VIP rooms located along the windows were designed with glass panels instead of partition walls. Another challenge during the construction stage was how to ensure perfection while working with the metal plate to create the corridor organic shaped light which is one of the most important design feature. Precision and excellent workmanship was crucial to achieve the desired curvature.

ADDED DATE:
2016-02-26 09:05:14

TEAM MEMBERS (2) :
Emin Chong and Nadya Masli

IMAGE CREDITS:
The ED Design Group Pte Ltd

Visit the following page to learn more: http://www.eddesign.com.sg/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
JUMBO Seafood

PROFILE:
JUMBO Seafood had a humble beginnings in 1987. Operating from a single outlet in East Coast Seafood Centre, Singapore, the restaurant soon gained a loyal following, capturing the hearts of local and overseas gastronomes with its fresh seafood cooked in perfection. With its Singapore Chili Crab and Black Pepper Crab as the "star dishes", its reputation grew, as did the number of outlets. Today, JUMBO Seafood comprises multiple restaurants in Singapore and Shanghai. Underpinning its success is a simple philosophy. JUMBO Seafood thrives on doing what it does best - bringing diners the best seafood cuisine Singapore has to offer.

NOMINATION DETAILS

Jumbo Seafood Restaurant by The Ed Design Group Pte Ltd is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Jumbo Seafood Restaurant by The Ed Design Group Pte Ltd is Winner in Interior Space and Exhibition Design Category, 2015 - 2016.



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