Vestel Venus Leo
The core idea of Venus design line is “mass custamization” which can be described as the integration of the demographically segmented generation, It’s to say that “interactive dialog”. To reach that aim we use color combinations for creating dynamic, creative and optimistic effects on users.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The eye catching colorful design of VENUS Leo Smart Phone is represents the potentials of plastic material and its flexibility. That resulted as trendy colored variations and endless mass-customization options by its users. Changable back covers and batteries provides to its end-user an ergonomic user-experience.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project started in September 2015 in Manisa/Turkey and will be launced on September 2016 in IFA Fair Berlin.
FITS BEST INTO CATEGORY:
Digital and Electronic Devices Design
PRODUCTION / REALIZATION TECHNOLOGY:
Panel: 5" FHD Amoled, GG-3
SOC: MSM 8937
Memory: 3GB / 32GB
Camera: 8MP / 13MP PDAF OIS/dual Flash
Sensors: G-Sensor, Proximity, ALS, Hall IC, E-Compass, Gyroscope
3G: B1, B2, B5, B8
LTE: B1, B3, B7, B8, B20
Mechanic: Plastic –detachable Back cover
SPECIFICATIONS / TECHNICAL PROPERTIES:
145 x 70 x 7,8mm
Smartphone, Mass Customization, Interactive Dialog
TEAM MEMBERS (4) :
Burak Emre Altınordu- Industrial Design Manager, Elif Altay-Senior Industrial Designer, Engin Akbaba-Senior Industrial Designer and
Vestel ID Team, 2015.