H.E Homme Store by Kingson Leung
Clothing Concept Store
Adhering to the concept of "taste, fashion, personality", the designer setting kitchen and bar area in the central region to provide healthy meals and drinks which guided to a new lifestyle.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
H.E Homme is the latest fashion industry platform, as the bridge and link to deliver a high-quality European clothing brand to the Chinese market, philosophy of the brand and business model need to be innovated.Adhering to the concept of "taste, fashion, personality", the designer choices of 3 main materials - rose gold stainless steel, white marbled glass and dark cement board to reduce space clutter, so that the whole space has highly recognition. Abandon the traditional closed-end window, using the new display mode instead - the interior design is the window background as well. This is no longer an ordinary retail clothing store, but a combination of retail clothing fashion and leisure life museum, designer setting kitchen and bar area in the central region to provide healthy meals and drinks which guided to a new lifestyle.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project started in August 2015 and finished in Decmember 2015 in Shen Zhen, China
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
Rose gold stainless steel: indiscriminate profiling process;
White marbled glass: 3D scanning marble pattern printed on glass;
Dark cement board：custom styles to combined with spatial elements to customize specific colors and texture effects.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Men's Clothing, Leisure, Life Museum, Interior Design
The creative challenge of this case is how to break the traditional, how to break the current retail clothing store pattern and creat a brand new concept store with fashion and leisure life museum.
TEAM MEMBERS (2) :
Designer: Kingson Leung and Assistant: Carving Tong
Kingson Leung, 2016