Ferrano BlendExpress BE51 Personal Blender by Philippe Holthuizen & Studio CQ

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DESIGN DETAILS
DESIGN NAME:
Ferrano BlendExpress BE51

PRIMARY FUNCTION:
Personal Blender

INSPIRATION:
Considerations of form led to the adoption of higher-quality moulds for the body. The resulting design features smooth surfaces and round, elegant curves with a slim profile to comfortably fit in cozy kitchens.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Ferrano's design approach for this compact personal blender reflects the brand's three pillars of function, form and heritage. In the realm of function, a pulse mode extends the machine's range, while suction cup feet provide stability and reduce vibration. The smooth surfaces of the BlendExpress make it not just attractive, but also easy to wipe down after use. The interplay of function, form and heritage culminated in a BlendExpress design shaped by consumer considerations.

OPERATION / FLOW / INTERACTION:
Indulge your imagination by blending your own array of ingredients. One bottle takes you straight from blending to drinking. Bring your morning pick-me-up drink out the door, enjoy a pre- or post-workout protein shake, or savour a nutritious fruit smoothie. Each member of the family can blend using their own bottle. The BlendExpress makes it quick, easy and fun.

PROJECT DURATION AND LOCATION:
This project was started in March 2014 and entered production around August 2015. The project was developed as a collaborative project between the Ferrano office in Singapore and our design supplier and production partner in China.

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
In a nod to heritage, Ferrano avoided using coloured plastic that is sadly ubiquitous in today’s household appliances. Instead, we opted for a classic painted finish using high-quality gloss paint. Rounding out our focus on design are the accessories that come with the BlendExpress.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 135mm x Depth 130mm x Height 183mm Height with 400ml bottle 311mm Height with 600ml bottle 365mm

TAGS:
blendexpress, personal, blender, ferrano, household, kitchen, appliance

RESEARCH ABSTRACT:
-

CHALLENGE:
The personal blender market is already quite full with competitors. So the challenge with this project was to come up with a product that elevated the quality and feel while still being able to compete on price points.

ADDED DATE:
2016-02-26 02:25:19

TEAM MEMBERS (1) :


IMAGE CREDITS:
Philippe Holthuizen & Studio CQ, 2015.

Visit the following page to learn more: http://ferrano.com/shop/blendexpress-be51.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ferrano

PROFILE:
Ferrano strives to fit seamlessly into our customers’ busy urban lifestyles, giving them more time to lead healthy, happy lives. Our products are safe, ultra-durable and look great, so you’ll be proud to display them in your home. Ferrano embraces a spirit of innovation from product conception and design to development and manufacture. Our products are practical for everyday use and made with care to last for years to come. We reject the throwaway mentality behind the cheap, poorly designed consumer goods common during our time. Ferrano heralds a new spirit of fine craftsmanship, paired with modern design values and the latest technology.

NOMINATION DETAILS

Ferrano Blendexpress Be51 Personal Blender by Philippe Holthuizen & Studio Cq is a Nominee in Home Appliances Design Category.

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AWARD DETAILS

Ferrano Blendexpress Be51 Personal Blender by Philippe Holthuizen & Studio Cq is Winner in Home Appliances Design Category, 2015 - 2016.



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