Mix It Up Experience Fashion Event by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
Mix It Up Experience

PRIMARY FUNCTION:
Fashion Event

INSPIRATION:
Mix It Up at Milan Design Week aimed to transcended colas, manifesting the very idea of Pepsi's “Live for Now” with collaborations in fashion, music, design, and pop culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
PepsiCo Design conceived and created Mix It Up to celebrate the world of Pepsi, moving from multi-sensorial experiences with its beverage portfolio all the way to collections of products and moments embodying the purpose of the brand, transcending colas and ascending to the idea of LIVE FOR NOW. The Mix It Up space showcased the collision of the worlds of fashion, music, design and pop culture, featuring projects in partnership with leading talents during Milan Design Week.

OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2016-02-24 16:39:09

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design & Innovation

Visit the following page to learn more: http://design.pepsico.com/mix-it-up.php?v=19
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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

Mix It Up Experience Fashion Event by Pepsico Design & Innovation is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

Mix It Up Experience Fashion Event by Pepsico Design & Innovation is Winner in Event and Happening Design Category, 2015 - 2016.



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