Mix It Up Experience
Mix It Up at Milan Design Week aimed to transcended colas, manifesting the very idea of Pepsi's “Live for Now” with collaborations in fashion, music, design, and pop culture.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
PepsiCo Design conceived and created Mix It Up to celebrate the world of Pepsi, moving from multi-sensorial experiences with its beverage portfolio all the way to collections of products and moments embodying the purpose of the brand, transcending colas and ascending to the idea of LIVE FOR NOW. The Mix It Up space showcased the collision of the worlds of fashion, music, design and pop culture, featuring projects in partnership with leading talents during Milan Design Week.
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TEAM MEMBERS (1) :
PepsiCo Design & Innovation