The PepsiCo Design Center and Foodservice innovation teams came together to create F!ZZ, a playful celebration of bubbles and a completely new drink experience. F!ZZ is the future of soft drink mixology—what we call “Fizzology”—bringing to life the fun, effervescence, and excitement of soda with surprising new flavors and ingredients. Based on PepsiCo’s iconic portfolio of soda brands, F!ZZ takes the bubbles out of the bottle and transforms them into an immersive adventure for all five senses.
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F!ZZ drinks include flavor shots, bursts, garnishes and foams which create a fun, adventurous way for consumers to deconstruct and reconstruct soda. This 360-degree immersive event includes actual bubbles and smoke, flavor scent tubes, a DJ and hands-on Fizzology creations that embody the fun-spirited nature of F!ZZ. Every design element of the event, from spinning striped globes and custom illustrated flavor avatars to mixology stations, echoes and celebrates effervescence.
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PepsiCo Design & Innovation
PepsiCo Design & Innovation, 2015.