F!zz: Grab Life by the Bubbles! Beverage Event by PepsiCo Design & Innovation |
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| DESIGN NAME: F!zz: Grab Life by the Bubbles! PRIMARY FUNCTION: Beverage Event INSPIRATION: The PepsiCo Design Center and Foodservice innovation teams came together to create F!ZZ, a playful celebration of bubbles and a completely new drink experience. F!ZZ is the future of soft drink mixology—what we call “Fizzology”—br UNIQUE PROPERTIES / PROJECT DESCRIPTION: F!ZZ drinks include flavor shots, bursts, garnishes and foams which create a fun, adventurous way for consumers to deconstruct and reconstruct soda. This 360-degree immersive event includes actual bubbles and smoke, flavor scent tubes, a DJ and hands-on Fizzology creations that embody the fun-spirited nature of F!ZZ. Every design element of the event, from spinning striped globes and custom illustrated flavor avatars to mixology stations, echoes and celebrates effervescence. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2016-02-24 16:21:10 TEAM MEMBERS (1) : PepsiCo Design & Innovation IMAGE CREDITS: PepsiCo Design & Innovation, 2015. |
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NAME: PepsiCo Design & Innovation PROFILE: PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com. |
| AWARD DETAILS | |
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F!zz: Grab Life by The Bubbles! Beverage Event by Pepsico Design & Innovation is Winner in Event and Happening Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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