F!ZZ Experience Beverage Event by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
F!ZZ Experience

PRIMARY FUNCTION:
Beverage Event

INSPIRATION:
The PepsiCo Design Center and Foodservice innovation teams came together to create F!ZZ, a playful celebration of bubbles and a completely new drink experience. F!ZZ is the future of soft drink mixology—what we call “Fizzology”—bringing to life the fun, effervescence, and excitement of soda with surprising new flavors and ingredients. Based on PepsiCo’s iconic portfolio of soda brands, F!ZZ takes the bubbles out of the bottle and transforms them into an immersive adventure for all five senses.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
F!ZZ drinks include flavor shots, bursts, garnishes and foams which create a fun, adventurous way for consumers to deconstruct and reconstruct soda. This 360-degree immersive event includes actual bubbles and smoke, flavor scent tubes, a DJ and hands-on Fizzology creations that embody the fun-spirited nature of F!ZZ. Every design element of the event, from spinning striped globes and custom illustrated flavor avatars to mixology stations, echoes and celebrates effervescence.

OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2016-02-24 16:21:10

TEAM MEMBERS (1) :
PepsiCo Design & Innovation

IMAGE CREDITS:
PepsiCo Design & Innovation, 2015.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

F!zz Experience Beverage Event by Pepsico Design & Innovation is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

F!zz Experience Beverage Event by Pepsico Design & Innovation is Winner in Event and Happening Design Category, 2015 - 2016.



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