Art Shoppe Lofts + Condos Condominium Sales Centre by Cecconi Simone

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DESIGN DETAILS
DESIGN NAME:
Art Shoppe Lofts + Condos

PRIMARY FUNCTION:
Condominium Sales Centre

INSPIRATION:
In addition to being a place to market and sell condominium suites, Art Shoppe Lofts + Condos was designed as a venue for art exhibits, fashion shows and other cultural event to spark the imagination of the buying public and the community at large. The intersection of art, fashion and media informs visitors’ visual perspective of the project though the space; it is an ideal canvas for project branding, marketing and original artwork.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The sales centre for Art Shoppe Lofts + Condos is housed in a re-purposed furniture showroom on the future site of the building. The deliberate pathway through the centre introduces the project from macro to micro. The building model is the focal point of the space, sitting on axis between the picture window on Yonge Street and a large video wall. This uninterrupted line of sight is a metaphor, with Yonge Street representing the present and the building model and video wall the future.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Completed April 2015 in Toronto.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Toronto, Lofts, Condominium, Sales Centre, finishes, fixtures, fittings, design

RESEARCH ABSTRACT:
-

CHALLENGE:
The most significant design challenge faced was no entry points or glazing could be moved. Therefore, they became the starting point for mapping new zoning and sightlines in the current space. The presentation gallery also had to accommodate existing beaming. Structural beams with irregular spacing and of varying sizes required some beams to be added and others to be made larger. The newly-formalized beams were utilized then to wash the ceiling with light from concealed light sources. In this way, the beams were transformed from liability to crucial design element.

ADDED DATE:
2016-02-24 15:22:59

TEAM MEMBERS (5) :
Principal: Elaine Cecconi, Associate: Jude Thompson, Team Leader: Pauline Ayoub, Senior Designer: Firas Yousif and Intermediate Designer: Shant Krichelian

IMAGE CREDITS:
Photography by Shai Gil

Visit the following page to learn more: http://cecconisimone.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Cecconi Simone

PROFILE:
Cecconi Simone is a multi-disciplinary, interior-design firm based in Toronto, Canada, privately owned and operated by Elaine Cecconi and Anna Simone. Established in 1982, the firm has met with continued success, producing award-wining designs for the retail, corporate, residential, and hotel-hospitality sectors in Canada, the United States, Anguilla, Italy, the United Arab Emirates, Qatar, India and China. Residential and hotel-hospitality projects comprise a significant portion of Cecconi Simone’s portfolio, including about 75 condominium communities in the Greater Toronto Area alone. With the global trend toward increasing urbanization, the firm has positioned itself as an industry leader in designing smart interior environments that respond to the market drivers of densification and price point, working collaboratively with some of the world’s pre-eminent real-estate developers and hotel-spa operators.

NOMINATION DETAILS

Art Shoppe Lofts + Condos Condominium Sales Centre by Cecconi Simone is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Art Shoppe Lofts + Condos Condominium Sales Centre by Cecconi Simone is Winner in Interior Space and Exhibition Design Category, 2015 - 2016.



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