Truck Art Video Documentary by Madiha Rana

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DESIGN DETAILS
DESIGN NAME:
Truck Art Video

PRIMARY FUNCTION:
Documentary

INSPIRATION:
I was always inspired by this art form and wanted to promote this art form through video. Pakistani Truck Art is, in essence, a celebration of Pakistanis tremendous penchant for the beautification of any and everything.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The craft of decorating and painting trucks has continued to evolve. The work done today involves creativity, imagination, cultural understanding, and aesthetic skills. It is, therefore, a veritable art form, known all over the world as Pakistani Truck Art. Pakistani Truck Art is, in essence, a celebration of Pakistanis’ tremendous penchant for the beautification of any and everything.

OPERATION / FLOW / INTERACTION:
The purpose of this video is to promote this unique art form through moving images.

PROJECT DURATION AND LOCATION:
Project was videotaped in Qasur (a small town in Pakistan)

FITS BEST INTO CATEGORY:
Movie and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Video was shot in Sony camcorder Edited in Adobe premiere Animation is done in Adobe After effects

SPECIFICATIONS / TECHNICAL PROPERTIES:
1280 760 pixels

TAGS:
truck art, documentary, art on wheels, truck,

RESEARCH ABSTRACT:
The partition of India and Pakistan marked the start of the truly Pakistani tradition of decorating vehicles. Artisans in the new country were deeply conscious of their new national identity. The Islamic motif of a crescent and star started appearing on buses soon after partition. Qur’anic verses and the sayings of Prophet Muhammad (Peace Be Upon Him) started appearing a few years later. Pakistanis were proud of the Islamic traditions of Mughal art and architecture. Mughal motifs, designs and styles greatly influenced truck decoration in Pakistan. In the early years, Pakistani artisans were reluctant to paint human figures and portraits on vehicles, given that orthodox Islam does not encourage such work. The taboo did not last long. Portraits of freedom fighters, sportsmen, film actors, and national heroes were added to the repertoire of truck decorators in the late fifties. At about the same time, birds and animals became popular with drivers who had a special liking for peacocks, lions and snakes. The craft of decorating and painting trucks has continued to evolve. The work done today involves creativity, imagination, cultural understanding, and aesthetic skills. It is, therefore, a veritable art form, known all over the world as Pakistani Truck Art.

CHALLENGE:
The consultation and interview with the truck driver is considered to be the most important part in the entire process of producing this video.

ADDED DATE:
2016-02-24 07:26:43

TEAM MEMBERS (5) :
Director: Madiha Rana, Voice over Artist: Mohammad Ahmad, Concept & Script: Madiha Rana, Track operator: Shahid and

IMAGE CREDITS:
Concept & Directed by: Madiha Rana

Visit the following page to learn more: https://www.youtube.com/watch?v=un9GnNzM7eA
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Truck Art Video

PROFILE:
Video was made for promoting truck art; a unique art form in Pakistan

NOMINATION DETAILS

Truck Art Video Documentary by Madiha Rana is a Nominee in Movie and Animation Design Category.

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AWARD DETAILS

Truck Art Video Documentary by Madiha Rana is Winner in Movie and Animation Design Category, 2015 - 2016.



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