PepsiCo NSPIRE Mobile Kitchen by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
PepsiCo NSPIRE

PRIMARY FUNCTION:
Mobile Kitchen

INSPIRATION:
PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers, created in collaboration with award-winning industrial designer Karim Rashid. Featuring culinary, mixology and beverage innovation, the PepsiCo NSPIRE design approach embodies the fun spirited nature of touchscreen fountain Pepsi Spire and invites consumers to enjoy unique recipes crafted by the company chefs and customizable drinks.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
PepsiCo continues to drive culinary, equipment, and design innovation – now literally across the U.S. – with the launch of PepsiCo NSPIRE, a new, innovative kitchen on wheels. PepsiCo NSPIRE blends flavors, colors, and textures into a mobile sensorial showcase through form and pattern to offer visitors an immersive interaction. PepsiCo The goal of PepsiCo NSPIRE is to both disrupt and delight at impactful events like the Big Game, regional megacity events and summits.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Launched October 2015

FITS BEST INTO CATEGORY:
Vehicle, Mobility and Transportation Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-02-23 21:34:26

TEAM MEMBERS (1) :
PepsiCo Design & Innovation

IMAGE CREDITS:
PepsiCo Design & Innovation

Visit the following page to learn more: http://design.pepsico.com/nspire.php?v=19
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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

Pepsico Nspire Mobile Kitchen by Pepsico Design & Innovation is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Pepsico Nspire Mobile Kitchen by Pepsico Design & Innovation is Winner in Advertising, Marketing and Communication Design Category, 2015 - 2016.



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