Stubborn Craft Fountain Beverage Dispenser by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
Stubborn Craft Fountain

PRIMARY FUNCTION:
Beverage Dispenser

INSPIRATION:
Inspired by the current craft beer trend, we explored the concept of a soda dispenser with manual levers to increase the interactive experience. Stubborn Craft Soda Fountain is a sleek, modern machine that celebrates craft and heritage without being retro and nostalgic.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This fountain is designed specifically for Stubborn Soda. Stubborn Soda is about doing things the right way, even if it is the hard way – because it tastes better. The brand values translate consistently into the Visual Design Language, colors, materials and finishes. The main focus point in the consumer journey is the pouring area with visible branding. The unique pull—tab handles convey a unique craft soda pouring experience.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Launched June 2015

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-02-22 21:47:52

TEAM MEMBERS (1) :
PepsiCo Design & Innovation

IMAGE CREDITS:
PepsiCo Design & Innovation, 2015.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

Stubborn Craft Fountain Beverage Dispenser by Pepsico Design & Innovation is a Nominee in Food, Beverage and Culinary Arts Design Category.

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AWARD DETAILS

Stubborn Craft Fountain Beverage Dispenser by Pepsico Design & Innovation is Winner in Food, Beverage and Culinary Arts Design Category, 2015 - 2016.



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