Stubborn Craft Fountain
Inspired by the current craft beer trend, we explored the concept of a soda dispenser with manual levers to increase the interactive experience. Stubborn Craft Soda Fountain is a sleek, modern machine that celebrates craft and heritage without being retro and nostalgic.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This fountain is designed specifically for Stubborn Soda. Stubborn Soda is about doing things the right way, even if it is the hard way – because it tastes better. The brand values translate consistently into the Visual Design Language, colors, materials and finishes. The main focus point in the consumer journey is the pouring area with visible branding. The unique pull—tab handles convey a unique craft soda pouring experience.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
Launched June 2015
FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
TEAM MEMBERS (1) :
PepsiCo Design & Innovation
PepsiCo Design & Innovation, 2015.