Pepsi Homemade Carbination Product by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
Pepsi Homemade

PRIMARY FUNCTION:
Carbination Product

INSPIRATION:
Pepsi and SodaStream teamed up to give consumers the customizable experience they wanted: great tasting soda made fresh. Pepsi’s century of soda perfecting united with SodaStream’s unique ability to allow consumers to make it their way. The result was Pepsi Homemade: “created by us, made by you.” Making drinks at home means less storage and more convenient shopping. And the instant transformation of water to soda feels a little bit magical.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Homemade allows everyone to craft a Pepsi where and when they want with quality ingredients and no artificial sweeteners, blending flavor and sparkling water to their preference. The design language of the pods, bottles and packaging is clean, light and joyous. The Pepsi globe recurs in the shape of the pods, the simple logo treatment and in graphic silhouettes that resemble bubbles. The font of the logo has a hand-scribbled, human feel that emphasizes the homespun quality of the product.

OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2016-02-22 21:29:37

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design & Innovation
Video Credits: Cris Wiegandt & Ollanski

Visit the following page to learn more: http://www.sodastreamusa.com/pepsihomemade/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

Pepsi Homemade Carbination Product by Pepsico Design & Innovation is a Nominee in Food, Beverage and Culinary Arts Design Category.

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AWARD DETAILS

Pepsi Homemade Carbination Product by Pepsico Design & Innovation is Winner in Food, Beverage and Culinary Arts Design Category, 2015 - 2016.



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