Pepsi and SodaStream teamed up to give consumers the customizable experience they wanted: great tasting soda made fresh. Pepsi’s century of soda perfecting united with SodaStream’s unique ability to allow consumers to make it their way. The result was Pepsi Homemade: “created by us, made by you.” Making drinks at home means less storage and more convenient shopping. And the instant transformation of water to soda feels a little bit magical.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Homemade allows everyone to craft a Pepsi where and when they want with quality ingredients and no artificial sweeteners, blending flavor and sparkling water to their preference. The design language of the pods, bottles and packaging is clean, light and joyous. The Pepsi globe recurs in the shape of the pods, the simple logo treatment and in graphic silhouettes that resemble bubbles. The font of the logo has a hand-scribbled, human feel that emphasizes the homespun quality of the product.
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FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design
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TEAM MEMBERS (1) :
PepsiCo Design & Innovation
Video Credits: Cris Wiegandt & Ollanski