Pepsi Perfect Limited Edition Beverage Bottle by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
Pepsi Perfect

PRIMARY FUNCTION:
Limited Edition Beverage Bottle

INSPIRATION:
The goal of the design was to stay as close to the original film prop as possible while making a few tweaks that elevated it to the standard of today’s market. The design of the special packaging created for a small batch of these bottles taps into the strong emotional attachment of the movie’s fan base, as it features the exact times and dates of the plot’s time travel, something a fan would immediately recognize.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The future is now! 2015 marks the 30th anniversary of an immensely popular international film phenomenon. The iconic brand Pepsi went “back to the future” and launched an integrated effort with digital content, cinema programs and more to celebrate its role in one of the biggest movie franchises of all time. In the popular film, Pepsi Perfect was sold at the Café 80’s in 2015. This bottle first featured in the 1989 film inspired the commemorative Pepsi Perfect bottle.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Launched October 2015

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-02-22 20:57:30

TEAM MEMBERS (1) :
PepsiCo Design & Innovation

IMAGE CREDITS:
PepsiCo Design & Innovation

Visit the following page to learn more: http://design.pepsico.com/pepsi-perfect.php?v =19
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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

Pepsi Perfect Limited Edition Beverage Bottle by Pepsico Design & Innovation is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Pepsi Perfect Limited Edition Beverage Bottle by Pepsico Design & Innovation is Winner in Advertising, Marketing and Communication Design Category, 2015 - 2016.



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