Lay's Summer Days Ltd Edition Packaging Food Packaging by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
Lay's Summer Days Ltd Edition Packaging

PRIMARY FUNCTION:
Food Packaging

INSPIRATION:
To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt - has established her as one of the world's most sought after graphic artists. The collaboration brought to life classic moments of summer, creating a visually striking pack on shelf and meaningful connections with consumers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
No chip is more loved around the world than Lay’s. PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a collection of special edition packages for summer.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Launched June 2015

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-02-22 20:42:41

TEAM MEMBERS (1) :
PepsiCo Design & Innovation

IMAGE CREDITS:
PepsiCo Design & Innovation

Visit the following page to learn more: http://design.pepsico.com/lays.php?v=19
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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

Lay's Summer Days Ltd Edition Packaging Food Packaging by Pepsico Design & Innovation is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Lay's Summer Days Ltd Edition Packaging Food Packaging by Pepsico Design & Innovation is Winner in Packaging Design Category, 2015 - 2016.



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