Pepsi Challenge China Aluminum Can by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
Pepsi Challenge China

PRIMARY FUNCTION:
Aluminum Can

INSPIRATION:
The artistic direction of Pepsi Challenge China created an aspirational brand experience that connects with Chinese youth. These handcrafted illustrations aimed to inspire youth to challenge themselves to do more and follow the “Live for Now” spirit. Each can was designed to resonate emotionally as a uniquely styled piece of themed art, together creating a collectible series and ultimately a new benchmark in the China market that challenged the category to raise the bar.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Pepsi Challenge China can dramatized the spirit of the Pepsi challenge campaign in which “Pepsi Ambassadors” issued a series of challenges and rewards in 2015 to encourage the world to dream a little bigger, have more fun, and most importantly: to Live for now. Pepsi Challenge aimed to unleash the deep wealth of talent among China’s young entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Launched in China, April 2015

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-02-22 20:29:41

TEAM MEMBERS (2) :
PepsiCo Design & Innovation and Additional Agency: Holmes & Marchant

IMAGE CREDITS:
PepsiCo Design & Innovation

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

Pepsi Challenge China Aluminum Can by Pepsico Design & Innovation is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pepsi Challenge China Aluminum Can by Pepsico Design & Innovation is Winner in Packaging Design Category, 2015 - 2016.



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