The design is inspired by the transparency and fluidity of watercolour. Water is the main element to bring out the colours in watercolouring technique while for Essence Mask, the essence lies in keeping the skin hydrated and replenished. Each of the product aims to offer customers a health,radiant skin. The vivid colours of the mask design represents an everyday glamour after using the product. The use of pastel colours helps in giving the product a feminine, soft and attractive identity.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Essence Mask Packing comes in 4 different types each with a distinctive colour to illustrate each of the product. The design use water colouring as the main element to illustrate a soft and feminine packaging that goes in line with the brand's philosophy to be simple, elegant and confident.
OPERATION / FLOW / INTERACTION:
We were first being given only the type of masks that the client plans to produce. A branding story and a few design options were then prepared for the client to choose from. The simple design of watercolouring immediately caught client's attention and what was left were to finalize the colour combinations in order to better represent the product.
PROJECT DURATION AND LOCATION:
The project started in October 2015. The brand was launched in February 2016.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
folding box packaging
SPECIFICATIONS / TECHNICAL PROPERTIES:
104mmW x50mmD x154mmH when folded
watercolour, mask packaging design, skincare, beauty
The challenge of this project is to help client setting up its new brand's image through packaging and logo design.
TEAM MEMBERS (1) :
Sin Jocelyn Chi Lam
Sin Koren Chi Kei