Signal Ethic Food Allergies Pictograms by Alvaro De Ramon Murillo

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DESIGN DETAILS
DESIGN NAME:
Signal Ethic

PRIMARY FUNCTION:
Food Allergies Pictograms

INSPIRATION:
I was inspired by the AIGA/DOT pictograms (1974-1979) which are very understandable and universal. I also took them as inspiration because, as they were free to use, they have known a global expansion. That mindset of "give for free/become universal" is very similar of the one that I wanted for Signal Ethic. Social Design has to be Open Source and for free.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is the first pictographic system of Food Allergies to be included in a typeface. It has being tested successfully in almost 100 people from all over the world. It follows the quote of Otto Neurath: Words divide, pictures unite. For improving its understanding and to follow the current laws, it is accompanied by text. This 14 pictograms include the regulations of the UN and EU. This 14 food allergies affect 99 percent of the allergic people in the world.

OPERATION / FLOW / INTERACTION:
The cool thing about Signal Ethic is the fact that, as the pictograms are integrated in the typography, the user doesn't need to import other files and the pictograms are always at the good size and spacing depending on the type size. This fact enables the user to make restaurant menus, food labelings and other stuff accessible to people with food allergies in less time and with better results of comprehension, as it has being tested in nearly 100 people of the 5 continents and the rate of success has been in average 80 percent.

PROJECT DURATION AND LOCATION:
The project started in August 2015 in Menorca, Spain and finished in February 2016 in Madrid and was presented in front of the Jury of the Escuela Arte Diez as the graduation project of Alvaro De Ramon Murillo.

FITS BEST INTO CATEGORY:
Social Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glyphs Mini, Adobe Illustrator CC 2015, Wacom Intros Pen & Touch Small, tracing paper, Micron pens, ruller, pencils, pens, technical drawing material.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Variable (as it is a typeface), from 8mm x 8mm (the pictograms) to no limitation.

TAGS:
signage, typography, food, healthcare, allergies, allergy, social, graphic, type

RESEARCH ABSTRACT:
There are two versions: positive and negative to vary by use and ensure better readability. These can also be varied so used in negative for its use on dark backgrounds. We have made various surveys with Food Allergies and Kids, an NGO which has 20,000 followers on Facebook, with very positive results (rates of understanding of 80 percent in average) This will help 9 percent of the world population according to FARE and UN to prevent accidental intoxications.

CHALLENGE:
The challenge was to create a pictographic system understandable by almost all the human population, but mostly by food allergic people. it was also a typography that I had to create from the influences of Transport and San Francisco. It has not been easy, since the final version have had to develop almost 20 versions of each allergen with the same care and attention to the latest version. Also, the optical corrections between positive and negative versions have been very hard.

ADDED DATE:
2016-02-21 22:40:40

TEAM MEMBERS (1) :
Alvaro De Ramon Murillo

IMAGE CREDITS:
Alvaro De Ramon Murillo, 2015.

Visit the following page to learn more: http://www.signal-ethic.org
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Escuela Arte Diez

PROFILE:
Escuela Arte Diez is a public center in Madrid which has significant experience in Plastic Arts and Design. Graphic Design, Interior Design, Industrial Design and Fashion Design: all areas of design are taught. It has developed various curricula and art related education levels, and contributes to the development of a favorable environment for the design and artistic activities. Today, his teachings are framed in the European Higher Education Area. Escuela Arte Diez has the Erasmus University Charter. The School is a member of CEA, Confederation of Schools of Art and Design and ACESEA, Spanish Association of Higher Artistic Education Centers. It is also a member of DIMAD, Madrid Designers Association.

NOMINATION DETAILS

Signal Ethic Food Allergies Pictograms by Alvaro De Ramon Murillo is a Nominee in Social Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Signal Ethic Food Allergies Pictograms by Alvaro De Ramon Murillo is Winner in Social Design Category, 2015 - 2016.

· Read the interview with designer Alvaro De Ramon Murillo for design Signal Ethic here.

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