TV Program ID
Primary inspirational moment while making this project has become freedom of creativity, which was given from the Chief Editor of the channel. The design of chosen popular architectural masterpieces strongly affected the team as well. Also, it was very exciting to combine scale of the monuments with patterns of famous jewelers such as Peter Carl Faberge.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The ID is educational TV spot of Russian History channel in which exciting facts from the World History are being told in the runtime of one minute. The key idea of this ID is to unite recognizable cultural monuments from different countries in a single space. St. Basil's Cathedral in Moscow, Eiffel Tower in Paris, Leaning Tower of Pisa in Italy and Akshardham - Hindu temple complex in New Delhi were chosen. For additional historical associations, a zeppelin and an ancient ship were added.
OPERATION / FLOW / INTERACTION:
The TV spots were made for people interested in history. The first frame gives the main idea of a clip - connection of historical attractions in united space. The Eiffel Tower on the foreground represents Europe. Next shot represents Eurasian civilization by St. Basil's Cathedral. The Akshardham Temple - representative of Asia. The final chord - visualization of an ancient picture of the World by composition made of a plane surface located on three elephants that stand on a turtle.
PROJECT DURATION AND LOCATION:
The project started in May 2015 in Moscow and finished in June 2015 in Moscow.
FITS BEST INTO CATEGORY:
Movie and Animation Design
PRODUCTION / REALIZATION TECHNOLOGY:
It was important to create unique visual style and magnificent atmosphere in this ID. Combination of precious metal surfaces with cyanic water channels was nuanced by inclusions of additional colors in architectural monuments were used as materials. 3D Studio MAX - the main 3D software used, including simulation of particles in the air and smoke. Shading and rendering were made in V-Ray. Composing was created in Adobe After Effects. Special attention was paid to high-polygon modeling of all elements of the ID.
SPECIFICATIONS / TECHNICAL PROPERTIES:
duration 11 seconds,
video resolution FullHD,
Grad Studio, VGTRK, World History ID, Vladislav Tkachuk, TV spot, Akshardham, Eiffel tower, Moscow
Title World History became an inspirational trigger for the team to use and combine together the most valuable historical images of different countries and continents. After research of masterpieces, came up with an idea to make them look like filigreed work of popular jewelers from the nineteenth century. Came to conclusion that the theme of History as time travel was needed. Eventually, architectural installations grow and build up right from the ground in time-lapse.
The main challenge was to meet tight deadline of the project. Including creative phase there were only 3 weeks on the ID. It was done in time because of complete devotion of whole team of Grad Studio. 3D Studio Max and After Effects with contemporary workstations is great combination of tools, which let to produce spectacular video content in tight deadlines. Cooperation of a Producer, Art-director, CG-supervisor, Creative Director and clear management structure play important role in every project as well.
TEAM MEMBERS (8) :
Alexey Denisov, Vasily Yakovlev, Vladislav Tkachuk, Roman Tsukanov, Maksim Surov, Vadim Ermakov, Artem Dorohin and Maxim Struzhkov
Stock company "Digital Television"