Caleb's Kola Beverage Brand by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
Caleb's Kola

PRIMARY FUNCTION:
Beverage Brand

INSPIRATION:
The brand’s ethos, “Honor in Craft,” is front and center as a tribute to passionate people everywhere working to create something better. The label design is a thoughtful reflection of a simple ingredient story, featuring graphic language that is well crafted yet distinctly clean and uncluttered.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Caleb’s Kola was made from simple ingredients, starting with sparkling water, fair trade cane sugar and kola nut extract. The small group of cola lovers who created Caleb’s Kola made hundreds of batches until they got it exactly right—with unique and delicious citrus and spice notes, bubbles that are exactly the right size, and a unique effervescence. The label design aesthetic ties to the simplicity of the product’s ingredients.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Launched October 2014

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
beverage, craft

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-02-19 21:42:12

TEAM MEMBERS (1) :
PepsiCo Design & Innovation

IMAGE CREDITS:
PepsiCo Design & Innovation

Visit the following page to learn more: http://design.pepsico.com/calebs.php?v=19#section1
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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design & Innovation

PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

NOMINATION DETAILS

Caleb's Kola Beverage Brand by Pepsico Design & Innovation is a Nominee in Food, Beverage and Culinary Arts Design Category.

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AWARD DETAILS

Caleb's Kola Beverage Brand by Pepsico Design & Innovation is Winner in Food, Beverage and Culinary Arts Design Category, 2015 - 2016.



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