Madame Waffle at IOI City Mall Artisan Waffle Cafe by Matthew Lim & Team

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DESIGN DETAILS
DESIGN NAME:
Madame Waffle at IOI City Mall

PRIMARY FUNCTION:
Artisan Waffle Cafe

INSPIRATION:
Elegantly warm and welcoming, Madame Waffle maintains a wood-toned palette that adds in a subtle touch of Japanese contemporary. The filament bulb lighting and black metal structure, on the other hand, infuses an industrial look that balances the overall design concept to Madame Waffle.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Madame Waffle, a Japanese inspired artisan waffle cafe. The design is developed with an iconic Japanese minimalist streamlined wood structures and the combination of industrial metal structures. The open space is optimized with natural daylighting to create a cosy seating area along with the main preparation station.

OPERATION / FLOW / INTERACTION:
Imagine the site comes with a large glass wall facing the greens from the exterior and a main corridor where crowd passing by in the interior. The layout was planned in a way that the service and preparation counter faces the shoppers walkway to make them welcomed and mouth watering witnessing how waffles were made, while the diners gets to dine with a view facing the panoramic view from the huge glass windows. On the other hand, the preparation bar were projected in two lines, in order to create an efficient and productive operation that benefits the preparation precess, especially during the peak hours.

PROJECT DURATION AND LOCATION:
The project commenced in February 2015 and wrapped up in March 2015 in IOI City Mall at Putrajaya, Malaysia.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Mild steel and timber were implemented as the major design elements for this project. The combination of both material is best to represent the modern Japanese architectural's design spirit. With the advantage of natural daylighting at site, it certainly emphasised the contrasting characteristic of the mild steel & timber structure. The design speaks even louder as the application of timber (wood) is best placed under the natural sunlight.

SPECIFICATIONS / TECHNICAL PROPERTIES:
650 sqft

TAGS:
Madame Waffle, Japanese, Industrial Design, Waffle, Cafe, Dessert, IOI City Mall

RESEARCH ABSTRACT:
Being different is the main intention and encouragement behind designing Madame Waffle the way it is. Learning the fact that most local food chain brands were either lacked of identity in terms of branding or whether or not it is design, we aimed to fill our design with distinct characteristics that speaks for the branding identity and product itself. Using the star product as our design inspiration, we infused the qualities of a waffle into our design that goes long with the space. As a whole, we intend to design a space that tells a story, has a purpose and able to catch the attention of the passerby. Also, inspired by Ar. Kengo Kuma's philosophy, a design should not only represent an object, but a space that builds connection and interaction between the users and the surrounding.

CHALLENGE:
Convincing the client to agree with our design approach is our main obstacle, and of course to keep the design in line with the client's budget comes secondly for this particular project. Due to the restricted budget given, it was rather hard for us to create a fancy design with robust structural and finishing elements. Thus, keeping back on track to our main design intention, we looked back into shaping a space that at least comes with its own identity in lined with the brand and by all means comfortable enough for the customers to spend their quality time here.

ADDED DATE:
2016-02-18 15:47:25

TEAM MEMBERS (1) :
Matthew Lim and Yii Si Lin

IMAGE CREDITS:
Matthew Lim

PATENTS/COPYRIGHTS:
Copyright : MLA Design all rights reserved.

Visit the following page to learn more: http://www.mladesign.com.my/madame-waffle-ioi /
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CLIENT/STUDIO/BRAND DETAILS
NAME:
MLA Design

PROFILE:
We disagree with the statement that FUNCTIONS are more important than FORMS. To us, both are equally important. A nice and fitting design can encourage the users to understand and experience the space comfortably, thus improving the function aspect. A functional design and good environment can make the world a better place for everyone. The experience of the surrounding is vital in shaping and improving the lifestyle of the community, or mayhaps even giving them a transboundary perspective. That is what we truly believe in. After all, we are not just designing interior, we are designing intelligence. www.mladesign.com.my

NOMINATION DETAILS

Madame Waffle At Ioi City Mall Artisan Waffle Cafe by Matthew Lim & Team is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Matthew Lim & Team is also kept secret. This information will also be available later.
AWARD DETAILS

Madame Waffle At Ioi City Mall Artisan Waffle Cafe by Matthew Lim & Team is Winner in Interior Space and Exhibition Design Category, 2016 - 2017.



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