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| DESIGN DETAILS |
DESIGN NAME:
7UP Global VIS Redesign
PRIMARY FUNCTION:
Visual Identity System
INSPIRATION:
7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Rolling out in more than 140 countries, the rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7up as the as the authentic and original lemon-lime trademark since 1929.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
Launched in November 2014
FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2016-02-08 22:20:16
TEAM MEMBERS (1) :
IMAGE CREDITS:
PepsiCo Design & Innovation
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| Visit the following page to learn more: http://design.pepsico.com/7up.php?v=19#sectio
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
PepsiCo Design & Innovation
PROFILE:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
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