7UP Global VIS Redesign
Visual Identity System
7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Rolling out in more than 140 countries, the rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7up as the as the authentic and original lemon-lime trademark since 1929.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
Launched in November 2014
FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
TEAM MEMBERS (1) :
PepsiCo Design & Innovation