Interactive Advertising Print
Interaction is crucial in digital advertising. But we wanted to go back to traditional print advertising yet keep that interaction principles. We created a printed connect the dots magazine ad which, when the lines are connected, reveals the new logo letter W.
The dots describe several phases in driving the car of your dreams and having a great new experience.
01 Sunny Day
02 Get Your Hair Done
03 Choose A Flower
04 Pick Up Your
05 Have Lunch By The Lake
06 Drive Into The Sunset
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
After changing the Brand Identity, the Worth Rent A Car company recognized the need to go further with the supportive advertising campaign that we proposed. The task was to raise the new brand image and new logo promotion.
OPERATION / FLOW / INTERACTION:
Interaction is the key Connect The Dots and Logo Will Reviled.
PROJECT DURATION AND LOCATION:
Cooperation with Worth Rent A Car started in 2010. Since then Nikola Vucicevic defined a new brand platform, with new logo, stationary design and promotional materials. This advertising print represent the key point and high light of that successful collaboration. It's been designed Although Worth is European based company Nikola made it Chicago US in 2015.
PRODUCTION / REALIZATION TECHNOLOGY:
Production aspect is not crucial component of this design. It's made for different magazines advertisings, there for printing technology was made in offset printing process.
SPECIFICATIONS / TECHNICAL PROPERTIES:
287 mm x 307 mm
297 mm x 420 mm
Original Digital File Size
2485 px x 3508 px
Color Mode srgb for digital and cmyk for printing
Rent A Car, Car, Auto Industry, Magazine
Interaction is crucial in digital advertising. But we wanted to go back to traditional print advertising yet keep that interaction principles.
Advertising could be considered as a "LANGUAGE WITH SMALL NUMBER OF WORDS". It has to be powerful, meaning, useful, conceptual, attractive, interesting, smart and fun. I pretty much believe that we achieve all that. Because of the feedback, result and awards that I receive for the concept.
TEAM MEMBERS (14) :
Creative Director, Nikola Vucicevic, , Copywriter, Ket Katarina Popovic, , Director Of Photography, Jelena Vucicevic, , Writer, Ivona Ateljevic, Larry Greenberg, , Logo Designer and Nikola Vucicevic
Director Of Photography
Car images are provided by Citroen.