Worth Interactive Advertising Print by Nikola Vucicevic

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DESIGN DETAILS

DESIGN NAME:
Worth

PRIMARY FUNCTION:
Interactive Advertising Print

INSPIRATION:
Interaction is crucial in digital advertising. But we wanted to go back to traditional print advertising yet keep that interaction principles. We created a printed connect the dots magazine ad which, when the lines are connected, reveals the new logo letter W. The dots describe several phases in driving the car of your dreams and having a great new experience. 01 Sunny Day 02 Get Your Hair Done 03 Choose A Flower 04 Pick Up Your 05 Have Lunch By The Lake 06 Drive Into The Sunset

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
After changing the Brand Identity, the Worth Rent A Car company recognized the need to go further with the supportive advertising campaign that we proposed. The task was to raise the new brand image and new logo promotion.

OPERATION / FLOW / INTERACTION:
Interaction is the key Connect The Dots and Logo Will Reviled.

PROJECT DURATION AND LOCATION:
Cooperation with Worth Rent A Car started in 2010. Since then Nikola Vucicevic defined a new brand platform, with new logo, stationary design and promotional materials. This advertising print represent the key point and high light of that successful collaboration. It's been designed Although Worth is European based company Nikola made it Chicago US in 2015.

PRODUCTION / REALIZATION TECHNOLOGY:
Production aspect is not crucial component of this design. It's made for different magazines advertisings, there for printing technology was made in offset printing process.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Various Formats 287 mm x 307 mm 297 mm x 420 mm Original Digital File Size 2485 px x 3508 px 300dpi Color Mode srgb for digital and cmyk for printing

TAGS:
Rent A Car, Car, Auto Industry, Magazine

RESEARCH ABSTRACT:
Interaction is crucial in digital advertising. But we wanted to go back to traditional print advertising yet keep that interaction principles.

CHALLENGE:
Advertising could be considered as a "LANGUAGE WITH SMALL NUMBER OF WORDS". It has to be powerful, meaning, useful, conceptual, attractive, interesting, smart and fun. I pretty much believe that we achieve all that. Because of the feedback, result and awards that I receive for the concept.

ADDED DATE:
2016-02-08 15:59:48

TEAM MEMBERS (5) :
Creative Director: Nikola Vucicevic, Copywriter: Ket Katarina Popovic, Director Of Photography: Jelena Vucicevic, Writer: Ivona Ateljevic, Larry Greenberg and Logo Designer: Nikola Vucicevic

IMAGE CREDITS:
Director Of Photography
Jelena Vucicevic
Elly Elite
Citroen
Ui8

PATENTS/COPYRIGHTS:
Year 2015 Car images are provided by Citroen.

Visit the following page to learn more: http://bit.ly/1oDhByd

CLIENT/STUDIO/BRAND DETAILS

NAME:
Designer and Gentleman

PROFILE:
Designer & Gentleman is an award winning marketing company powered by an exceptional creative team that prides itself on being great, rather than being big. Company breathe new life into traditional business concepts by implementing our innovative ideas and growth strategies. Companies mission is that internationally recognized marketing solutions have developed a reputation for developing distinguishing brands, allowing them to shine above their competition.

AWARD DETAILS
	Worth Interactive Advertising Print by Nikola Vucicevic is Winner in Advertising, Marketing and Communication Design Category, 2015 - 2016. · Press Members: Login or Register to request an exclusive interview with Nikola Vucicevic. · Click here to register inorder to view the profile and other works by Nikola Vucicevic.