Gift For Good - Red Packet Series Seasonal Gift for retail market by The Box Brand Design Limited

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DESIGN DETAILS
DESIGN NAME:
Gift For Good - Red Packet Series

PRIMARY FUNCTION:
Seasonal Gift for retail market

INSPIRATION:
Giving out blessing is important tradition in CNY Festival. Brands make used of promotion and relationship building by send out their gift to client during this period. Red packet is popular item which choose as gift these year. And people looking for unique design of red packet to present their brand image and blessing to client. We design series of red packet because aware the market need.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
“Red Packet” is important blessing symbol in CNY Festival. Beyond traditional, we want to bringing it a modern look with traditional concept from fresh design angle. “Windmill, Red Colour, Number 8” are always represent good luck is coming in Chinese tradition. Make used of modern graphics and special printing effect with those traditional elements, red packet become a unique gift to express your good will.

OPERATION / FLOW / INTERACTION:
Gift for Good Red Packet apply modern design style to a traditional element. Make this tradition blessing become more stylish and up-today.

PROJECT DURATION AND LOCATION:
The project started in September 2015 and finished in December 2016.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Used several printing effect on the packet, such as emboss, gold hot stamping, foil stamping and reliefs on gloss pearl paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
box: 96 x 180mm; packet: 90mm x 170mm

TAGS:
Red, Traditional, Modern Chinese, Red packet, Blessing, Money

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-01-28 12:16:32

TEAM MEMBERS (4) :
Creative Director: Joey Lo, Art Director: Yvonne Chung, Designer: Kyran Chan and Designer: Summer Lin

IMAGE CREDITS:
Photographer: Ariom Leung

PATENTS/COPYRIGHTS:
Copyrights belong to The Box Brand Design Limited

Visit the following page to learn more: http://www.boxbranddesign.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
The Box Brand Design Limited

PROFILE:
Box Brand Design is a design agency specializes in branding & identity, graphic design and marketing strategy. Our creative ideas illuminate identified business objectives. Combined, we have a broader range of services than any other brand consultancy – we go deeper and further in realizing clients’ ambitions and transform meaningful consumer insights into powerful brand experiences.

NOMINATION DETAILS

Gift For Good-Red Packet Series Seasonal Gift For Retail Market by The Box Brand Design Limited is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Gift For Good-Red Packet Series Seasonal Gift For Retail Market by The Box Brand Design Limited is Winner in Packaging Design Category, 2015 - 2016.



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