Green Dream Plant Packaging by The Box Brand Design

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DESIGN DETAILS
DESIGN NAME:
Green Dream

PRIMARY FUNCTION:
Plant Packaging

INSPIRATION:
puzzle game and freedom of choice

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
‘The Green Dream’ is building up your own combination of aquatic plants with a glass container. The cap of the container is visible variations in the wood grain and it gives a warm natural feeling. Customers can enjoy and experience the fun of putting pieces together in their own way. While you open the product package, it is like opening a colorful puzzle box. The packaging design has comprehensively considered different needs about the transportation safety of E-commerce.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in July 2015 in China, Guangzhou and finished in November 2015 in China, Guangzhou.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
One of the highlights of is giving a unique packaging design for our plants. Unlike the regular cardboard or roughly packaging, the air bag was given a cushion casing the aims to highlight plants itself, which the customers can see clearly what they buy without open it. Besides, the air bag will prevent the damage during shipping due to its unique cushioning effect.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 225mm x Height 343mm x Depth185mm

TAGS:
plant, packaging, transportation

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2016-01-28 11:17:01

TEAM MEMBERS (3) :
Designer:Kyran Chan, Creative Director:Joey Lo and

IMAGE CREDITS:
Ariom Leung

Visit the following page to learn more: http://www.boxbranddesign.com/work.php?wid=17 0
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Guangzhou Flower Qing Feng Landscaping Co., Ltd.

PROFILE:
The company is selling potted plants online. Flower Qing Feng is having pioneered the concept of flowers and gifts in the country, today has become a driver of marketplace innovation and a contributor in local economies. The journey of FQF, much like the flowers which are at the very heart of its business, has been an organic one. Started with a single store in 1998 in Guangzhou, by the enterprising Mr. Shi, the brand has established a new edge to the potted plants gifting culture in the country. With his determined efforts and desire to create an extraordinary brand, FQF has grown with the core emphasis across portfolios on customer delight and constant aspiration to deliver exclusivity.

NOMINATION DETAILS

Green Dream Plant Packaging by The Box Brand Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Green Dream Plant Packaging by The Box Brand Design is Winner in Packaging Design Category, 2016 - 2017.



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