The Fruits Toilet Paper
I attempted to design that brings a smile to the face of anyone who sees it right away. And I tried to beautifully design the toilet paper to be used as a gift. I think that did not do anyone ever.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions. There are 4 designs to choose from: Kiwi, Strawberry, Watermelon, and Orange.
OPERATION / FLOW / INTERACTION:
Since the announcement of the design and release of the product, it has been introduced in over 50 media outlets, including TV stations, magazines, and websites, in 23 cities in 19 countries.
PROJECT DURATION AND LOCATION:
The project started in August 2014 and finished in March 2015 in Japan.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
The cylindrical toilet paper is wrapped with simple rectangular wrapping paper. Just wrapping it with the toilet paper stuffed into the center makes it possible to depict the cross-section of the fruit and create an overall three-dimensional feel. Even with the toilet paper wrapped in a messy way, they are designed to look beautiful, more authentic.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 110mm x Depth 110mm x Height 120mm
Toilet paper, Packaging, Fruit, Kiwi, Strawberry, Watermelon, Orange
In a survey of competing products, if you want to use the toilet paper as a gift, there are a lot of design aimed at the joke. However, there was no design with the beauty. If there is a beautiful package of toilet paper, it was expected to be available as a gift in any scene.
The conversion of spherical fruit into cylinder shapes. The fruit shapes do not actually exist, and it makes people wonder about whether they are real. This is achieved through the effective use of the fruit cross-sections.
TEAM MEMBERS (1) :
Art Director/Designer : Kazuaki Kawahara
Kazuaki Kawahara, 2015.