The Fruits Toilet Paper Packaging by Kazuaki Kawahara

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DESIGN DETAILS
DESIGN NAME:
The Fruits Toilet Paper

PRIMARY FUNCTION:
Packaging

INSPIRATION:
I attempted to design that brings a smile to the face of anyone who sees it right away. And I tried to beautifully design the toilet paper to be used as a gift. I think that did not do anyone ever.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Many companies and stores throughout Japan give a roll of toilet paper to customers as a novelty gift to show their appreciation. The Fruit Toilet Paper has been designed to wow customers with its cute style, perfect for such occasions. There are 4 designs to choose from: Kiwi, Strawberry, Watermelon, and Orange.

OPERATION / FLOW / INTERACTION:
Since the announcement of the design and release of the product, it has been introduced in over 50 media outlets, including TV stations, magazines, and websites, in 23 cities in 19 countries.

PROJECT DURATION AND LOCATION:
The project started in August 2014 and finished in March 2015 in Japan.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The cylindrical toilet paper is wrapped with simple rectangular wrapping paper. Just wrapping it with the toilet paper stuffed into the center makes it possible to depict the cross-section of the fruit and create an overall three-dimensional feel. Even with the toilet paper wrapped in a messy way, they are designed to look beautiful, more authentic.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 110mm x Depth 110mm x Height 120mm

TAGS:
Toilet paper, Packaging, Fruit, Kiwi, Strawberry, Watermelon, Orange

RESEARCH ABSTRACT:
In a survey of competing products, if you want to use the toilet paper as a gift, there are a lot of design aimed at the joke. However, there was no design with the beauty. If there is a beautiful package of toilet paper, it was expected to be available as a gift in any scene.

CHALLENGE:
The conversion of spherical fruit into cylinder shapes. The fruit shapes do not actually exist, and it makes people wonder about whether they are real. This is achieved through the effective use of the fruit cross-sections.

ADDED DATE:
2016-01-28 02:54:43

TEAM MEMBERS (1) :
Art Director/Designer : Kazuaki Kawahara

IMAGE CREDITS:
Kazuaki Kawahara, 2015.

Visit the following page to learn more: http://www.latona-m.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Latona Marketing Inc.

PROFILE:
Founded in 2008, by designer Kazuaki Kawahara, Latona Marketing Inc. is a Japanese design office adept with marketing. Our main business areas are Graphic Design, Branding, Packaging, Product Design, Websites, Brand Design, Corporate Design, Corporate Identity, Advertising, Marketing. Our company conducts precise marketing in advance, enabling us to correctly pose problems, derive the correct solutions, and reflect these in our designs. Our ultimate objective is to increase the sales and enhance the management of our client companies.

NOMINATION DETAILS

The Fruits Toilet Paper Packaging by Kazuaki Kawahara is a Nominee in Packaging Design Category.

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AWARD DETAILS

The Fruits Toilet Paper Packaging by Kazuaki Kawahara is Winner in Packaging Design Category, 2015 - 2016.



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