Inspirational Hub - Grottini Showroom Brand Space by Alessandro Luciani Designer

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DESIGN DETAILS
DESIGN NAME:
Inspirational Hub - Grottini

PRIMARY FUNCTION:
Showroom Brand Space

INSPIRATION:
We could call it the showroom Version 3.0, but that would just not be enough. he final target was not to build a simple exhibition space but a unique setting in which customers can interact and experience a social moment finalized to exchanging and sharing. We called it Inspirational Hub to remark that is not a simple showroom. Most importantly, in this space the customer can take inspiration and get signs of contamination from all over the world, which are the groundwork for create a winning retail idea.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design created a high-impact space: it has been done so in the form of a black box created, paradoxically, to admire light and its content. With this total black concept it can be shown up the green tones, the main brand color. Solutions adopted for identify the 4 environments: museum, communication, technology and social area, are different for design keeping the Hexagonal idea, lighting, signage, music and lettering.

OPERATION / FLOW / INTERACTION:
The final target was not to build a simple exhibition space but a unique setting in which customers can interact and experience a social moment finalized to exchanging and sharing. We called it Inspirational Hub to remark that is not a simple showroom. Most importantly, in this space the customer can take inspiration and get signs of contamination from all over the world, which are the groundwork for create a winning retail idea.

PROJECT DURATION AND LOCATION:
Porto Recanati, MC, Italy May 2014

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Strips of bright green the color of the Grottini brand. These links intersect with various different environments. All thoughts can be experienced inside the Inspirational Hub are guided by an iconic shape:a Hexagon. Five different solutions are provided for this project about the fixtures, solutions tied up by the hexagon, unique sign, mastered differently. Bright frames and contain both photographs and materials in museum and communication area, become totem in the social area, and display surface in technology area.

SPECIFICATIONS / TECHNICAL PROPERTIES:
300 square meters

TAGS:
inspirational hub, showroom, green and ecological, brand space, Retail Technology, Grottini Retail Environments, Alessandro Luciani Designer

RESEARCH ABSTRACT:
Green and ecological philosophy. Finishes selected by environmental impact, recycled and natural wood, ecological wallpaper, natural carpets in wool and eco-leather and LED lighting. The air conditioning and heating for Inspirational Hub is powered by the outlook and sawdust of the firm. Every finishing follow the philosophy of Grottini. We used beyond 950 mt. of strip LED and 40 projectors. Although the space is a black box the lighting is carefully designed to highlight the products, materials and the messages displayed in the Hub.

CHALLENGE:
Reinvent a showroom of the future for will make live to the customer all the Grottini experience and culture. It begins with the entry in the Museum Zone passing by the Communication Zone, going on to Technological. At the end of the tour the customer reaches the center of the project: different totems extruded from the ground that show the main projects realized by the firm, with the possibility to sit and debate with others in a coffee style space defined Social, stimulating the customer.

ADDED DATE:
2016-01-09 15:16:53

TEAM MEMBERS (3) :
Alessandro Luciani Designer, Grottini srl and Grottini Lab

IMAGE CREDITS:
Photos by Richard Cadan

PATENTS/COPYRIGHTS:
Alessandro Luciani Designer

Visit the following page to learn more: http://www.alessandrolucianidesigner.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Grottini Retail Environments

PROFILE:
The Inspirational Hub was created at Grottini’s Porto Recanati office ( Italy ) where the family-run company that supplies furnishings for retail outlets was founded 40 years ago. Today, Grottini has become a large international group with offices in the United Kingdom, Hong Kong, Dubai, India, Taiwan, China and the USA. It deals in developing retail spaces, in communication and in technology for shops.

NOMINATION DETAILS

Inspirational Hub-Grottini Showroom Brand Space by Alessandro Luciani Designer is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Inspirational Hub-Grottini Showroom Brand Space by Alessandro Luciani Designer is Winner in Interior Space and Exhibition Design Category, 2015 - 2016.



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