As the product is made from natural botanical extracts it made sense to look at nature for both inspiration and direction. The packaging's visual language and form design represent nature at its very best. The design solution was to reflect natures inner workings in a very transparent and vivid way. This is captured through material usage, the frosted glass bottle, the leaf shaped dropper and the brilliant radiographic images.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project was to create a unique range of bespoke botanical facial serums focusing on adding emotional equity and preciousness, communicating the source of origin and delivering a premium positioning. The solution created a strong point of difference and an own-able asset with the iconic bottle form and new delivery system.
OPERATION / FLOW / INTERACTION:
The unique leaf shaped dropper has a series of fine ridges at the bottom to ensure that when the dropper is removed the serum will not rush in to the hand bit instead drop in to the palm in a slow and controlled fashion.
PROJECT DURATION AND LOCATION:
The project was started in October 2014 and was completed in December 2015.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
The bottle is sandblasted clear glass with an injection molded plastic applicator. The neck label is self adhesive printed CMYK, plus two spot colours, hot foil stamped with an all-over satin varnish. The carton uses Heaven 42 for its high-white property, providing a pure background for the luminous images. Their depth and detail achieved using stochastic screening. Hot foil stamping and a subtle satin all-over varnish provide the final touches.
To enhance the unpacking experience, the carton employs clever internal mechanics allowing the bottle to rise when the box is opened.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The box is: 52mm x 52mm 163mm
The bottle is: 50mm x 161mm
Baré, Cosmetic, Beauty product, Face serum, Natural botanicals, Bespoke natural extract, Botanicalss
The project was a fusion of classic skin care and traditional botanics. Exploring and researching a number of material attributes and finishing techniques to develop a new category language for the dropper and create an own-able asset in the bottle. Inside, a slim bookmark style card with box graphics, detailing the key botanicals and a quote from the radiograph artist.
The production of any project is a challenge and this project was no exception. The most challenging was managing the off-shore bottle production to ensure that the quality and consistency was met. This involved providing more detailed drawings, more prototypes and more conversations!
TEAM MEMBERS (7) :
Designer/Creative Director: Angela Spindler, Industrial Designer: Andrew Simpson, Industrial Designer: Charlie Payne, Cardboard Engineer/Designer: Sarish Shashidhar, Photographer: Steven N Meyers, Label Printer: Impresstik and Box Printer: Hannapak
Image #1: Baré Bespoke Natural Extracts by Angela Spindler, Depot Creative
Image #2: Baré Bespoke Natural Extracts by Angela Spindler, Depot Creative
Image #3: Baré Bespoke Natural Extracts by Angela Spindler, Depot Creative
Image #4: Baré Bespoke Natural Extracts by Angela Spindler, Depot Creative
Image #5: Baré Bespoke Natural Extracts by Angela Spindler, Depot Creative