Sven's Island Personal care by Angela Spindler, Depot Creative

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DESIGN DETAILS
DESIGN NAME:
Sven's Island

PRIMARY FUNCTION:
Personal care

INSPIRATION:
We had a great opportunity to make this brand completely different from any of the other natural personal care products in the market. Great Barrier Island is a remote, unspoilt wilderness in the outer Hauraki Gulf and home to both magical Manuka and Kanuka oils. As the uniqueness of the product is its source, the island, this then became the key visual driver for the design solution.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The uniqueness is in the product itself and that the island is the only place in the world where both of these plants exist. We worked with New York artist Danielle Laurenti to create these wonderfully playful images of nature at its best.

OPERATION / FLOW / INTERACTION:
The product packaging is rigid enough to withstand the products frequent usage and the likely hood of it being thrown in to a bag. The actual state of the product, the creams, are almost solid so again the aluminium material works well for this. The plastic labels were best suited to the products high oil content, therefore avoiding any label staining or degeneration.

PROJECT DURATION AND LOCATION:
The project started in April 2014 and was finalised in January 2015

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We wanted the products to be packaged in tins referencing historically how this type of product was packaged. The labels were printed on a pearlescent plastic self adhesive stock in CMYK with a spot gloss UV varnish. We printed them digitally which gave a great result for the watercolour illustrations, the continuous tone meant even the most delicate of colour was reproduced. In addition, this met the limited budget criteria.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Hand Guard: 78mm x78mm Barefoot Balsam: 78mm x 78mm Miracle Manuka: 63mm x63mm Lip Balmy: 38mm x 38mm

TAGS:
Personal care, natural remedies, hand cream, foot balm, lip balm, manuka, kanuka

RESEARCH ABSTRACT:
Even though the product is of botanical origin, we wanted to show the products naturalness but not in a typical way. We reviewed a number of illustrative styles that would give the brand a fresh and quirky appeal while highlighting the clean and green colour associations of New Zealand. We commissioned a range of wildlife images that could be used across the product range as it grew. The typographic styling for the brand mark needed to be voluptuous and playful befitting of the brand's positioning and appeal.

CHALLENGE:
The challenge with the project was the budget. This was for a start up and so cost efficiencies were very much part of the design process. This meant being more mindful of production expenses and applying inventive ways of delivering the desired result for all stakeholders. In addition, the brand name changed half way through the project so we had to work hard to retain the approved look and feel and apply it to the new name.

ADDED DATE:
2016-01-07 05:30:53

TEAM MEMBERS (2) :
Angela Spindler: Creative Director/Designer and Danielle Laurenti: Illustrator

IMAGE CREDITS:
Image #1: Sven's Island by Angela Spindler, Depot Creative
Image #2: Sven's Island by Angela Spindler, Depot Creative
Image #3: Sven's Island by Angela Spindler, Depot Creative
Image #4: Sven's Island by Angela Spindler, Depot Creative
Image #5: Illustration by Danielle Laurenti

PATENTS/COPYRIGHTS:
TM 2014 Sven's Island, All right reserved.

Visit the following page to learn more: http://www.wearedepot.com.au
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Depot Creative Pty Ltd

PROFILE:
Depot Creative is an award winning packaging design agency who believes in the power of design to create effective brands. We get brands noticed. We make choice simpler. We shape the way people interact, engage and experience products through innovative form and packaging design. When it comes to your brand we believe you have two choices; risk the unusual, or settle for the ordinary. From start ups to multinationals we’re always seeking to connect with those who share our philosophy that the biggest risk is no risk at all.

NOMINATION DETAILS

Sven's Island Personal Care by Angela Spindler, Depot Creative is a Nominee in Packaging Design Category.

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AWARD DETAILS

Sven's Island Personal Care by Angela Spindler, Depot Creative is Winner in Packaging Design Category, 2015 - 2016.



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