We had a great opportunity to make this brand completely different from any of the other natural personal care products in the market. Great Barrier Island is a remote, unspoilt wilderness in the outer Hauraki Gulf and home to both magical Manuka and Kanuka oils. As the uniqueness of the product is its source, the island, this then became the key visual driver for the design solution.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The uniqueness is in the product itself and that the island is the only place in the world where both of these plants exist. We worked with New York artist Danielle Laurenti to create these wonderfully playful images of nature at its best.
OPERATION / FLOW / INTERACTION:
The product packaging is rigid enough to withstand the products frequent usage and the likely hood of it being thrown in to a bag. The actual state of the product, the creams, are almost solid so again the aluminium material works well for this. The plastic labels were best suited to the products high oil content, therefore avoiding any label staining or degeneration.
PROJECT DURATION AND LOCATION:
The project started in April 2014 and was finalised in January 2015
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
We wanted the products to be packaged in tins referencing historically how this type of product was packaged. The labels were printed on a pearlescent plastic self adhesive stock in CMYK with a spot gloss UV varnish. We printed them digitally which gave a great result for the watercolour illustrations, the continuous tone meant even the most delicate of colour was reproduced. In addition, this met the limited budget criteria.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Hand Guard: 78mm x78mm
Barefoot Balsam: 78mm x 78mm
Miracle Manuka: 63mm x63mm
Lip Balmy: 38mm x 38mm
Personal care, natural remedies, hand cream, foot balm, lip balm, manuka, kanuka
Even though the product is of botanical origin, we wanted to show the products naturalness but not in a typical way. We reviewed a number of illustrative styles that would give the brand a fresh and quirky appeal while highlighting the clean and green colour associations of New Zealand. We commissioned a range of wildlife images that could be used across the product range as it grew. The typographic styling for the brand mark needed to be voluptuous and playful befitting of the brand's positioning and appeal.
The challenge with the project was the budget. This was for a start up and so cost efficiencies were very much part of the design process. This meant being more mindful of production expenses and applying inventive ways of delivering the desired result for all stakeholders.
In addition, the brand name changed half way through the project so we had to work hard to retain the approved look and feel and apply it to the new name.
TEAM MEMBERS (2) :
Angela Spindler: Creative Director/Designer and Danielle Laurenti: Illustrator
Image #1: Sven's Island by Angela Spindler, Depot Creative
Image #2: Sven's Island by Angela Spindler, Depot Creative
Image #3: Sven's Island by Angela Spindler, Depot Creative
Image #4: Sven's Island by Angela Spindler, Depot Creative
Image #5: Illustration by Danielle Laurenti
TM 2014 Sven's Island, All right reserved.