Bulgarian ABC Book History Book / Encyclopedia by Svoboda Tzekova

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DESIGN DETAILS
DESIGN NAME:
Bulgarian ABC Book History

PRIMARY FUNCTION:
Book / Encyclopedia

INSPIRATION:
The main inspiration for the authors are the illustrations in the Bulgarian ABC books as an opportunity to follow the development of the artistic styles and also to form a narrative on the history of education. In the Bulgarian educational tradition the ABC book happens to be the first book of every child in the past 200 years and therefore is connected not only to social history but to personal experience and biography.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The book (original title of the book is "Bulgarian primer. 200 years in first grade") is the first visual history of Bulgarian primers and ABC books (1824-2010), compiling more than 130 titles, written by more than 100 authors and illustrated by 60 artists. The study offers a visual interpretation of different historical periods, social collisions, times of war and peace, of economical crises and industrial progress. It also puts an accent on the everyday life, material culture, family relations, and attitudes towards child rearing, guidance, and education. The back cover reads: "An ABC book of Bulgarian ABC books. This is a brief and accurate visual interpretation of primers from the first one published until now, through the changing images and text, through the styles of compilers and painters. This book could be read as an encyclopaedia, an album or an easy reading. History of primers, which is to some extent a history of Bulgarian living in the past two centuries. The way the state, ideology and the world enter through letters. A step forward the unwritten history of the Bulgarian child, a book to start spelling out the world with." - Georgi Gospodinov, writer

OPERATION / FLOW / INTERACTION:
The book mixes illustrations from primer books, photographies from XIX to XXI century, portraits and short description of important writers, artists and teachers.

PROJECT DURATION AND LOCATION:
The project was started in 2013 and finished in March 2015 in Sofia, Bulgaria. Almost 2 years of research in different libraries and museums, searching through private collections and scanning original materials.

PRODUCTION / REALIZATION TECHNOLOGY:
More than 6000 images have been scanned to compile a visual archive of this fundamental educational genre. The designer grid was created to ensure an equal presentation to each edition and to provide access to the four types of informational texts. Writing and image selection were done simultaneously. The book was printed on 150 gsm offset paper in order to give a tactile sensation similar to the old ABC books. The seven chapters following the historical timeline are divided by collages using photo images from the respective periods. For the backgrounds of the collages have been used scans of the fourth covers of the ABC books. Originally those covers were left blank but now are marked by time and continuous use. The same approach has been chosen for the cover of the whole project.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width:220 mm x Depth:16 mm x Height:280 mm; Number of pages: 160; paperback cover, 300 gsm, matt laminate; 150 gsm offset body paper

TAGS:
book design, graphic design, print, educational, primer book history, ABC book encyclopaedia, history of bulgarian illustration, Bulgaria

RESEARCH ABSTRACT:
The first step of the work was to go through the stocks of 30 public libraries and more than 50 private collections to create the first catalogue of Bulgarian reading textbooks. For the purpose of the book, 700 representative images were selected. In this number are illustrations, photos, diagrams, typographical images, facsimiles. They are organised in chapters and provided with short narrative texts.

CHALLENGE:
The aim was to achieve a harmonious combination of various visual and verbal information, using a neutral design that helps the reader to enter the subject. The book is for scientists, teachers, large public as well. This kind of new genre needed special approach.

ADDED DATE:
2015-12-20 13:06:10

TEAM MEMBERS (4) :
Design and conception - Svoboda Tzekova , Text and conception - Anton Staykov , Author texts in chapters 6 and 7 - Nadezhda Radulova and Text editor - Marin Ginev

IMAGE CREDITS:
Image #No 1: Photographer Sotir Gelev, Designer Svoboda Tzekova
Image #No 2: Photographer Sotir Gelev, Designer Svoboda Tzekova
Image #No 3: Photographer Sotir Gelev, Designer Svoboda Tzekova
Image #No 4: Photographer Sotir Gelev, Designer Svoboda Tzekova
Image #No 5: Photographer Sotir Gelev, Designer Svoboda Tzekova

PATENTS/COPYRIGHTS:
ISBN: 978-954-01-3100-9 Copyrights belong to: Anton Staykov, text and conception, 2015 Svoboda Tzekova, conception, book and cover design Nadezhda Radulova, texts in chapters 6 and 7 PROSVETA Publishing House, all rights, 2015

Visit the following page to learn more: http://svobodatzekova.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
format.bg

PROFILE:
format.bg is a small design studio, based in Sofia, Bulgaria. The studio is focused on print design, corporate identity, illustration and animation. The main team members are Anton Staykov - artist, researching visual and mass culture, Svoboda Tzekova - graphic designer, illustrator and art director, and Vassil Tsintsev - web developer. On major projects the studio works with a network of translators, book editors, animators, and architects. Since 2004 the collective has realised both socially and commercially oriented projects for clients from Bulgaria, Switzerland, UK, Sweden, etc. Most recently the studio is working on visual heritage analysis. In 2014 the first research on bulgarian comic history was published under the title Outline of the Bulgarian Comics. The team has been awarded with a national literary prize for book design. Their last project Bulgarian ABC Book was out in 2015 and won the annual Golden Lion Prize of the Bulgarian Book Association.

NOMINATION DETAILS

Bulgarian Abc Book History Book/Encyclopedia by Svoboda Tzekova is a Nominee in Writing, Literature and Content Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Bulgarian Abc Book History Book/Encyclopedia by Svoboda Tzekova is Winner in Writing, Literature and Content Design Category, 2015 - 2016.

· Read the interview with designer Svoboda Tzekova for design Bulgarian ABC Book History here.

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