SCW Chocolate Packaging Packaging by Ning Li

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DESIGN DETAILS
DESIGN NAME:
SCW Chocolate Packaging

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The shape and form were inspired by the Wiener Werkstatte artists of Vienna Secession Movement: Egon Schiele. His was well-known by his drawing style: the distorted and disjointed human body figures. Hence, I borrowed this concept and created the similar style: seemingly unbalanced and distorted shape, but meanwhile, they group in harmony and could nest peacefully in a hexagon shaped box.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Salzburg Chocolate Werks is a special edition that is designed for celebrating the 100th year anniversary. The design brief of this project is to achieve the luxury and elegant chocolate packaging based on our assigned Wiener Werkstatte artists from the Vienna Secession movement. The shape of the chocolate box is inspired by the style from Egon Schiele, whose portrait is known for its disjointed and tortured figure.

OPERATION / FLOW / INTERACTION:
The three flavor chocolate gift set packaging allows users to select any three chocolate flavors and packaged into the box. The holes of the box gives the audience a confident feeling of the products without unwrapping it and also create a personal identity as it appears the colors differently. The special shape of chocolate packaging can be displayed on shelf straightly and unlimitedly.

PROJECT DURATION AND LOCATION:
Started in February 2015 and finished in May 2015 in New York City.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Basswood was used for lid and structure bases, and was wrapped by papers. The primary packaging was folded through one piece of paper, and then applied the gold foil stamped and embossed.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Primary Packaging: 1.5in x 1.5in x 6in; Secondary Packaging: 1.9in x 1.9in x 6.5in.

TAGS:
chocolate, shape, hexagon, gift set, artistic, packaging, unique, handmade, classic

RESEARCH ABSTRACT:
After researched the current chocolate markets and packaging designs, I found out that chocolate is an inspiring food for many creative projects, many packagings were hence focused on this idea and endeavored on designing the wrap's graphics. However, the chocolate packaging should also inspire users in a more crazy way by its distinct form and shape that created an opportunity for my design.

CHALLENGE:
I want to create an odd but balanced shape packaging as a representative of the Egon Schiele style. But it was hard to develop such distorted shape and form as they usually couldn't stand up steadily or be folded through one piece of paper. So I started with a single shape: hexagon, and subtly carved the surface to create the packaging form. The outcomes surprised me that the function of the packagings can be displayed in multiple ways, which is a benefit for gift set packaging.

ADDED DATE:
2015-12-17 20:38:02

TEAM MEMBERS (1) :
Instructor: Thomas Delaney

IMAGE CREDITS:
All images: Ning Li

Visit the following page to learn more: http://ningli.prosite.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ning Li

PROFILE:
Ning Li is a Taiwan multidisciplinary designer. She is pursuing her master’s degree in packaging design at Pratt Institute and had BFA degree in visual communication design. As a visual communication designer, Ning believes in holistic design and has capability of transferring a design from the sketches into reality. Her design field varies from graphic design to art direction to user interface design. Ning loves traveling and is an endless seeker of random experiences.

NOMINATION DETAILS

Scw Chocolate Packaging Packaging by Ning Li is a Nominee in Packaging Design Category.

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AWARD DETAILS

Scw Chocolate Packaging Packaging by Ning Li is Winner in Packaging Design Category, 2015 - 2016.



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