Sweater for People with Flaming Hearts
Humanity put a big pressure on itself. We blame ourselves for sins, criticize for mistakes and neglect our own spirit. We need to be advocated because each of us is not just a conscious material being but rather she is a unique miracle in the Universe. The concept of Danko sweater appeals to human dignity. The Sweater is a realization of the belief that all people are heroes due to human nature. The name "Danko" was taken after Russian legendary fairy tale hero Danko whose heart was made of flame because of his devoted love to people. The idea of the Sweater encourages for passionate living by outlining heart that is a symbol of affection and love. Since ancient time human's chest has had a sacred meaning in many religions that revolves around an allegorical notion of sanctity and dedication depicted as a flaming heart. The highest and best feelings such as love, compassion and sacrifice are connected to the heart. Even from the social aspect, a gesture of putting hand over chest means to express sincerity. A modern metaphor of thermography body chart with its hottest area at the heart serves as an inspiration for this work and it allows to transmit the idea with contemporary language.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a sweater for people with flaming hearts. The Sweater knit pattern imitates thermography map of human body with its centre at heart area. The coldest zones are depicted with blue color while the hottest place is red. The idea is realized through a knitting pattern. Colors are vibrant and intense and their alignment from deep blue through neon green and yellow to bright red creates an effect of warmth to your body. There is a symbolic aspect so that by putting on and wearing this sweater in public people are communicating a humanistic conception. Let people's flaming hearts be visible!
OPERATION / FLOW / INTERACTION:
It appeared that people have special attitude toward the Sweater. Thus, many customers admitted in their feedbacks that they put on Danko for special occasions and events, for example, playing musical performance or modeling for family portrait painting. Others admitted that the Sweater serves for them as an inspiration in their own creative activities.
PROJECT DURATION AND LOCATION:
The Sweater was designed in Bataysk, Russia and produced in Omsk, Russia.
FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design
PRODUCTION / REALIZATION TECHNOLOGY:
It is intarsia knitting technique with five-colors pattern, wool mixture.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: W 300 mm x D 200 mm x H 70 mm, 300 g package. The sweater sizes in American notation: XS, S, M, L for both women and men.
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By analyzing fashion industry it was noticed that these days a black-and-white color palette became an imperative and is a safe place to stay in terms of aesthetic tendency. Wearing bright colors requires some degree of boldness from ordinary people. It was suggested 10 different color schemes for the focus group and the feedback was collected. First customer reviews after the initial release of first Sweater prototypes reassured that people appreciated the idea and perceived it correctly from the first glimpse.
It was a challenging part to create a clothes that is really colorful and balanced at the same time. It took an efforts to find the right match of colors and their appropriate number. The other challenges were difficulties with finding wool supplier that would have appropriate colors as most wool collections have quite pale color schemes; designing the correct pattern to be recognizable; lack of special equipment that could manage this intarsia knitting technique with five-colors pattern. Over 120 producers were approached and only several of them agreed to produce.
TEAM MEMBERS (1) :
Photographer Katerina Semenko / Models Zalika Joyner, Aisha Joyner.