Salon de TE Introductory for Watch Fair by HK Trade Development Council (HKTDC)

Home > Winners > #43698


DESIGN DETAILS
DESIGN NAME:
Salon de TE

PRIMARY FUNCTION:
Introductory for Watch Fair

INSPIRATION:
Focused on creating a unique feeling of timeless luxury lifestyle before visitors moved inside to see the branded watches, the inspiration was based on the classic film noir genre and images of the Orient Express. As such the inspired concept of “Deluxe Train Journey” was developed for this introductory space. Many multisensory experiences were created for the visitors to mark this different from other trade halls.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Salon de TE was created as a marketing component for the HK Watch & Clock Fair. Being the only hall opened to the general public to showcase 145 international high-end watch brands, an introductory space of 1900m2 was required to set itself apart from the other trade only halls. With only 3 days set up, a thematic approach to the luxury journey was created for visitors to interacted with the space before visiting the various branded booths.

OPERATION / FLOW / INTERACTION:
The Salon de TE’s introductory space of 1900m2 required a design to set itself apart from the other trade halls. Functionally, the space came in 3 parts and was created to provide a story telling and to entice visitors’ expectation before being exposed to the 145 international high-end watch brands. The functional aspect of the introductory space design includes a concourse reception, a hall entrance, and ending with an open multifunctional space containing a stage and bar for various branded event activities.

PROJECT DURATION AND LOCATION:
The Salon de TE project was located at the Hong Kong Convention and Exhibition Centre and was a marketing component of the 2014 Hong Kong Watch and Clock Fair. The duration was for 5 days from September 3rd -7th. From Concept to Completion took 4 months and the most challenging apart from the design was dealing with 3 days onsite move-in period.

PRODUCTION / REALIZATION TECHNOLOGY:
Due to the 3 days allowance for onsite set up, much of the material was made from prefabricated aluminum system cladded with vinyl, fabric and mesh for a quicker assembly. Other technology features include life-size train carriages for visitors to peer inside to experience multi-sensory visual storytelling from propping to actors and animated moving scenery. In addition, a suspended 3.5m cubed projection screen used above the multifunctional stage was another technology feature.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Overall area dimension was 1900m2 approx. this include a 500m2 x 3.5m (H) concourse area which uses cool daylight lighting backlight on mesh graphics. In contrast, the exhibition hall with a 6m (h) backdrop used warmer lighting to simulated evening train platform scene. Most of the surrounding wall where constructed vinyl graphics, mesh and fabric cladding on reusable aluminum system. Apart from the 8 LCD monitors, a large 3.5m cubed projection screen suspended feature was developed.

TAGS:
Salon de TE, Exhibition Hall, Trade Fair Organiser, Introductory Space, Experience Journey, Dramatization, Watch Brands, Hong Kong, Design

RESEARCH ABSTRACT:
Through research for the meaning of timeless luxury we followed in the direction of collective memories from the golden era of cinema. Romanticising a life where only the affluent could travel in style led us to the idea of royalty and exciting train journey adventure. From this and by having fun within the context of our space, this voyeuristic notion of visitors’ looking into royal train carriage windows became our key theme.

CHALLENGE:
A major challenge during the creative development was the three days onsite set-up and this included the AV technical rehearsals. Therefore to tackle this, material specifications and off site mock up and testing on assembly time was vital to ensure success completion. To add drama in the whole experience, we rehearsed with live actors dressed as train porters and created animations of four season’s scenery to establish each zone within the introductory journey.

ADDED DATE:
2015-11-09 08:43:01

TEAM MEMBERS (9) :
Jason Cheung, Dury Chin, Eddie Chak, Stephen Wong, Sheena Fung, Wayne Wong, Janet Chu, Amies Sit and Hillary Lau

IMAGE CREDITS:
HK Trade Development Council (HKTDC), 2015.

Visit the following page to learn more: http://www.hktdc.com/fair/te-en/TE.html
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Hong Kong Trade Development Council - Creative Department

PROFILE:
About HKTDC: A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.

NOMINATION DETAILS

Salon De Te Introductory For Watch Fair by Hk Trade Development Council (hktdc) is a Nominee in Event and Happening Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by HK Trade Development Council (HKTDC) when results are announced.
AWARD DETAILS

Salon De Te Introductory For Watch Fair by Hk Trade Development Council (hktdc) is Winner in Event and Happening Design Category, 2015 - 2016.

· Read the interview with designer HK Trade Development Council (HKTDC) for design Salon de TE here.

· Press Members: Login or Register to request an exclusive interview with HK Trade Development Council (HKTDC).

· Click here to register inorder to view the profile and other works by HK Trade Development Council (HKTDC).
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |