Food Delivery Application
Faasos was born observing the frequent and much asked question of "What's for Dinner (or Lunch or even Breakfast) today?". Not everyday and every time you would want to cook your own food or go for a restaurant to eat out. And yet, it's natural human craving to desire something different and unique to eat everyday. Faasos has one mission, to deliver you that answer in no-time with best possible online ordering experience.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
FAASOS is a food on-demand company primarily disrupting how people order and get food delivered on demand. Every-day Faasos serves around 10,000+ customers who order through the mobile app and this number is growing significantly every month. It delivers fantastic varieties of delectable hot food, from wraps to rice and starters to desserts at the user's doorstep just in few clicks, hassle-free.
OPERATION / FLOW / INTERACTION:
Faasos Mobile App is highly location aware and works on auto-detecting user location to present the food options available in his / her area if Faasos is delivering inside that region. From the menu , the user can then swiftly order the food of his / her liking and proceed through a very easy payment process which is completely secure. Once payment is done, the user can keep track of where his / her food is, using one of it's kind real-time Mobile tracking experience inside the application until it arrives at the user's doorstep.
PROJECT DURATION AND LOCATION:
Project development started in early 2015 and was released in middle of 2015. It is evolving since then. Major work has had happened at the Faasos HQ in Mumbai.
PRODUCTION / REALIZATION TECHNOLOGY:
Adobe creative suite and Sketch has been used extensively to realise the visual competency of the project. Usability testing has been done progressively with each iteration over the development cycle to make sure the experience remains rock solid. Objective-C, Java, Restful APIs, NodeJS and plethora of other modern technologies have been used to create a meaningful and easily scalable infrastructure to power the application.
SPECIFICATIONS / TECHNICAL PROPERTIES:
FAASOS app is available for usage throughout India in 15 different cities (at the time of submission and still growing) and on 2 platforms - Android(4.0 and above) and IOS (7.0 and above).
online delivery, Mobile, food delivery, food on-demand, faasos, app, mobile ux, hyperlocal
Target user group has been 20-35 years old indian demographic which lives in the metro cities and has very less time to cook their own food or even go for frequent dinners outside. The user experience design was heavily data-driven and throughout the process the application evolved depending on the data gathered from previously released versions. On interaction and visual design level, specific experiences (for example: mobile tracking flow) were A/B tested and then optimised to the point where it had universal appeal to the target user-group.
The creative challenge in the project has always been about how to project and present the inventory ( menu items ) in a best possible way to our users. People in a country as vast as India have strikingly different visual tastes and preferences about how their food should look like and in what packaging delivered to them. We aggressively tried different versions of the visual design for the menu being presented in the app and based on the data gathered over time , we optimised the experience to something which was appealing nationwide.
TEAM MEMBERS (2) :
Design Head: Supriyo Roy and Chief Technology Officer: Soumyadeep Barman
Faasos Food Services Pvt. Ltd, 2013-2016