FAASOS Food Delivery Application by Supriyo Roy

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DESIGN DETAILS
DESIGN NAME:
FAASOS

PRIMARY FUNCTION:
Food Delivery Application

INSPIRATION:
Faasos was born observing the frequent and much asked question of "What's for Dinner (or Lunch or even Breakfast) today?". Not everyday and every time you would want to cook your own food or go for a restaurant to eat out. And yet, it's natural human craving to desire something different and unique to eat everyday. Faasos has one mission, to deliver you that answer in no-time with best possible online ordering experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
FAASOS is a food on-demand company primarily disrupting how people order and get food delivered on demand. Every-day Faasos serves around 10,000+ customers who order through the mobile app and this number is growing significantly every month. It delivers fantastic varieties of delectable hot food, from wraps to rice and starters to desserts at the user's doorstep just in few clicks, hassle-free.

OPERATION / FLOW / INTERACTION:
Faasos Mobile App is highly location aware and works on auto-detecting user location to present the food options available in his / her area if Faasos is delivering inside that region. From the menu , the user can then swiftly order the food of his / her liking and proceed through a very easy payment process which is completely secure. Once payment is done, the user can keep track of where his / her food is, using one of it's kind real-time Mobile tracking experience inside the application until it arrives at the user's doorstep.

PROJECT DURATION AND LOCATION:
Project development started in early 2015 and was released in middle of 2015. It is evolving since then. Major work has had happened at the Faasos HQ in Mumbai.

PRODUCTION / REALIZATION TECHNOLOGY:
Adobe creative suite and Sketch has been used extensively to realise the visual competency of the project. Usability testing has been done progressively with each iteration over the development cycle to make sure the experience remains rock solid. Objective-C, Java, Restful APIs, NodeJS and plethora of other modern technologies have been used to create a meaningful and easily scalable infrastructure to power the application.

SPECIFICATIONS / TECHNICAL PROPERTIES:
FAASOS app is available for usage throughout India in 15 different cities (at the time of submission and still growing) and on 2 platforms - Android(4.0 and above) and IOS (7.0 and above).

TAGS:
online delivery, Mobile, food delivery, food on-demand, faasos, app, mobile ux, hyperlocal

RESEARCH ABSTRACT:
Target user group has been 20-35 years old indian demographic which lives in the metro cities and has very less time to cook their own food or even go for frequent dinners outside. The user experience design was heavily data-driven and throughout the process the application evolved depending on the data gathered from previously released versions. On interaction and visual design level, specific experiences (for example: mobile tracking flow) were A/B tested and then optimised to the point where it had universal appeal to the target user-group.

CHALLENGE:
The creative challenge in the project has always been about how to project and present the inventory ( menu items ) in a best possible way to our users. People in a country as vast as India have strikingly different visual tastes and preferences about how their food should look like and in what packaging delivered to them. We aggressively tried different versions of the visual design for the menu being presented in the app and based on the data gathered over time , we optimised the experience to something which was appealing nationwide.

ADDED DATE:
2015-10-16 17:57:32

TEAM MEMBERS (2) :
Design Head: Supriyo Roy and Chief Technology Officer: Soumyadeep Barman

IMAGE CREDITS:
Faasos Food Services Pvt. Ltd, 2013-2016

Visit the following page to learn more: http://bit.ly/1h5uhmY
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Faasos Food Services Pvt. Ltd.

PROFILE:
FAASOS is a ‘food on demand’ company primarily disrupting how people order and get food delivered online. It delivers fantastic varieties of delectable hot food, from wraps to rice and starters to desserts at user's doorstep. With presence in 15 cities and growing, it aims to become the largest and best-in-class ‘Food on Demand’ business in the country.

NOMINATION DETAILS

Faasos Food Delivery Application by Supriyo Roy is a Nominee in Mobile Technologies, Applications and Software Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Supriyo Roy when results are announced.
AWARD DETAILS

Faasos Food Delivery Application by Supriyo Roy is Winner in Mobile Technologies, Applications and Software Design Category, 2015 - 2016.

· Read the interview with designer Supriyo Roy for design FAASOS here.

· Press Members: Login or Register to request an exclusive interview with Supriyo Roy.

· Click here to register inorder to view the profile and other works by Supriyo Roy.
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