koinobori toothpaste Toothpaste For Children by JM Yu, J Wang, QY Zhou, GW Lyu, QY Yu

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DESIGN DETAILS
DESIGN NAME:
koinobori toothpaste

PRIMARY FUNCTION:
Toothpaste For Children

INSPIRATION:
Children will encounter two problems when using toothpaste independently. First, they may squeeze out the excess of toothpaste, while the fluoride content in toothpaste will hurt the child's body. Second, the extrusion of toothpaste is easy to slide from toothbrush, because the contact area of the toothpaste is too small.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
1.The toothpaste nozzle is designed to be a half circle, it will not only increase the friction area of toothpaste and toothbrush but also reduce the amount of toothpaste. In this way, the design will solve the two problems indicated in INSPIRATION. 2.The shape of the toothpaste tube come from the Japanese traditional image "Koinobori";, a carp image of Japan's traditional festival. we hope to use this design to arouse people's attention to the traditional culture.

OPERATION / FLOW / INTERACTION:
The use of this design is the same as the ordinary toothpaste.

PROJECT DURATION AND LOCATION:
The project started in January 2015 in Japan and finished in March 2015 in China

PRODUCTION / REALIZATION TECHNOLOGY:
the toothpaste cap is made of silica gel; the pipe of toothpaste is made of plastic material.

SPECIFICATIONS / TECHNICAL PROPERTIES:
width 50mm * depth 80mm * Radius of toothpaste nozzle 1mm

TAGS:
cultural, children, toothpaste

RESEARCH ABSTRACT:
Koinobori, a Japanese carp image, is an item of Japan's traditional festival. On this festival, every family would hang up some flag in the shape of koinobori, with best wishes that children can grow up faster and become more independent. But nowadays, this culture is fading out gradually in the faster developing society. Therefore, we hope to use this design to arouse people's attention to the traditional culture.

CHALLENGE:
the research of Japan traditional culture and the research of children's action of using toothpaste

ADDED DATE:
2015-09-30 17:04:18

TEAM MEMBERS (5) :
JieMing Yu, Jie Wang, QiYang Zhou, GuoWei Lyu and QiaoYi Yu

IMAGE CREDITS:
JM Yu, J Wang, QY Zhou, GW Lyu, QY Yu, 2015.

PATENTS/COPYRIGHTS:
copyrights belong to doublethink studio

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CLIENT/STUDIO/BRAND DETAILS
NAME:
South China University of Technology

PROFILE:
School of Design (SD) is the youngest school in South China University of Technology. It was established on Jun. 2010, and united with the Industrial Design & Graphics Research Institute of Mechanical & Automotive Engineering School, the Art Design department of Art school and the New Building Materials & Decoration Design Institute of Materials Science and Engineering School. Now it consists of the department of Industrial Design & Graphics and the department of Art Design.

NOMINATION DETAILS

Koinobori Toothpaste Toothpaste For Children by Jm Yu, J Wang, Qy Zhou, Gw Lyu, Qy Yu is a Nominee in Beauty, Personal Care and Cosmetic Products Design Category.

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AWARD DETAILS

Koinobori Toothpaste Toothpaste For Children by Jm Yu, J Wang, Qy Zhou, Gw Lyu, Qy Yu is Winner in Beauty, Personal Care and Cosmetic Products Design Category, 2015 - 2016.



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