UFO Catcher Event design by Visual Studio

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DESIGN DETAILS
DESIGN NAME:
UFO Catcher

PRIMARY FUNCTION:
Event design

INSPIRATION:
Visual Studio came up with the concept of UFO catchers, where anybody with a valid boarding pass could enter this area at try their hand at the ‘claw’ machine and catch the ‘UFO’ capsules. Thereby, winning shopping vouchers and in turn increasing the airport’s sales.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
UFO catcher is a free to participate event at the transit area of airport, as long as passenger has a valid boarding pass. UFO catcher the name is inspired by the game mechanism, a doll catch machine.

OPERATION / FLOW / INTERACTION:
With the design of giant UFO crawl, passengers will be attracted by this set up. Publicities stating as a free boarding pass game further attracts passenger to take part. Passenger stands high chance to win shopping vouchers which in return aims to generate sales in the transit area.

PROJECT DURATION AND LOCATION:
Project plan started in May 2015, fabrication and installation in July. Event ended on ed of September 2015.

PRODUCTION / REALIZATION TECHNOLOGY:
Wood is the main structure with graphics of outer space print onto sticker. Fairy lights are use to mimic the effect of stars in the outer space

SPECIFICATIONS / TECHNICAL PROPERTIES:
5m x 3m

TAGS:
UFO, airport, game, engagement, passenger

RESEARCH ABSTRACT:
To capture the outer space and ufo element. Explore ways to attract passengers to come by. One of the main concern is how to convey the message that it is free for all to play as long there is valid boarding pass.

CHALLENGE:
The challenge is to relate the game mechanics claw machines to match overall event space design and making sure they can be related to each other. The key is to bring out the excitement of the game and drawing attention from it. Graphic element should be related to UFO theme and futuristic. One of the concern is that the area is a little dark but it turns out to be a helping point as it adds up to the ambience of the environment.

ADDED DATE:
2015-09-30 09:19:43

TEAM MEMBERS (2) :
3D designer: Alvin Artha Kusuma and Graphic designer: Fredy Susanto & Ricky

IMAGE CREDITS:
Visual Studio, 2015.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Changi Airport Singapore

PROFILE:
Singapore Changi Airport, or simply Changi Airport, is the primary civilian airport for Singapore, and one of the largest transportation hubs in Southeast Asia.

NOMINATION DETAILS

Ufo Catcher Event Design by Visual Studio is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

Ufo Catcher Event Design by Visual Studio is Winner in Event and Happening Design Category, 2015 - 2016.



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