Leo Burnett Hong Kong
Inspired by an exchange of contextual narratives from the local hipster culture of the post-industrial Kwun Tong to the vibrant urban life of Williamsburg, Brooklyn, the design encourages social interactions between staff to increase creative thinking and collaboration.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Hong Kong designers Bean Buro have created an innovative and collaborative workspace for world-class creative agency Leo Burnett located in Kwun Tong, Hong Kong, the design inhabits two floors as well as a large external terrace, totaling 35,000sqft. The new office supports the highly dynamic working culture of a creative agency through a variety of spaces such as open plan work clusters, semi-private discussion areas, private meeting rooms, and enclosed offices.
OPERATION / FLOW / INTERACTION:
The new office supports the highly dynamic working culture of a creative agency through a variety of spaces such as open plan work clusters, semi-private discussion areas, private meeting rooms, and enclosed offices. Additionally, several art and graphics installations fundamental to the Leo Burnett brand animate the space and help organize the overall design.
PROJECT DURATION AND LOCATION:
The project started in Oct 2014 and finished in March 2015, and was sited in Kwun Tong Hong Kong.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
The main feature of the new workspace is a set of sculptural meeting rooms that inhabit the reception area. The meeting rooms, inspired by local history of ship construction in Kwun Tong, appear to be floating with walls clad in curved ribs and plywood panels. The meeting tables inside were uniquely designed with CNC techniques using layers of plywood and corian.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Suspended above the reception desk is a custom made 5 metre long steel installation lined with light bulbs of an iconic company logo. The second long bar forms the cafe area, where staff can have lunch, hold informal meetings, or throw parties. Beyond the cafe is a large outdoor terrace, where the final 10 metre long bar was installed for flexible events. It has a barbecue area and outdoor furniture for casual meetings.
Architecture, Interior, Workplace, Office, Leo Burnett, Bean Buro, Lorene Faure, Kenny Kinugasa-Tsui, Advertising, Creative, Bartlett School of Architecture,
A collection of other design features contributes to the quirky personality of the new office. A series of dinner style carts lined with acoustic drapes and homey pendant lights are installed across the office. Inside, staff can carry out semi private group discussions or personal creative thinking. Throughout the workspace, designated walls are coated with writable paint and acoustic materials for spontaneous meeting discussions. Enclosed offices are situated along the glazed perimeter while preserving maximum natural diffused day lighting into the general open plan office.
The challenge was to create an iconic reception area that is multipurpose and encourage social interactions. The feature space has to simultaneously perform as a meeting room, cafe and reception. Lighting and acoustic issues had to be carefully designed to control thresholds of privacy while allowing an experience that feels open.
TEAM MEMBERS (8) :
Design director: Lorene Faure, Design director: Kenny Kinugasa-Tsui, Project architect: Laia Martinez Sitja, Assistant: Aimee Daniels, Assistant: Katherine Leung, Assistant: Natacha Langevin, Assistant: Marie Walker-Smith and
© Bean Buro Limited 2016. All rights Reserved.