Retail Sneakers Shops
J-01 as a flagship shop was opened in 8 August 2008 and celebrated with the launch of multi-brand and Olympics crossover limited edition sneakers. As this shop is located in core shopping mall with world famous brands, the design was based on concept of Olympics, grand and unique. At that time, achieved irregular triangle shaped as featured ceiling is creation desire of our designers. Hence, we chose unconventional material and extraordinary craft technique to create remarkable experiential of the space.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Being an unique multi-brand sneakers exhibition showroom and flagship shop, eye catching window display is a design element. By blocking view of eye level at large window, this caused visitors feel comfortable to spend more time in the shop and offered increases opportunities of interest to come closer and visit. In addition, this shop is irregular shaped, concealed and adjustable LED light source at diamond cut ceiling form a visual attraction, flexible and diversification of light reflection.
OPERATION / FLOW / INTERACTION:
J-01 is a code, mission and locally born and bred brand achievement. This is a space for unique multi-brand sneakers exhibition showroom and retail store.
PROJECT DURATION AND LOCATION:
The project started in July 2008 and finished in August 2008, and was opened to the public
J-01 was located in IFC, Central, Hong Kong.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
General lighting is tailor made adjustable-color and dimmable LED screen achieved on 3 dimensional irregular triangle shaped ceiling surface, conventional shanghai plastering wall covering, natural timber floor, major color is creamy white ceiling and wall coating.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Area: 131 square meters, Height: 3 meters
Sneakers, Retail, Showroom, Joint Deco, David Lok, Renee Cheung, Interior, Design, Awards
Owing to our client had various brands of retail stores, our research is to conducting site visits their multi-brand sneakers shops and developing a brand new space. Meanwhile, we explored other ways of creating a diversified ceiling and stylish window display to achieve visual attraction. Our design required more machining, more complex assembly procedures to ensure that is well functional and secure, an ideal solution is to seek traditional craftsman to apply their knowledge on our new design language.
Meet tight schedule, accurate calculations, delicate craftsmanship are challenges of this project. As we had only 10 nights for site work in core shopping mall. Hence, accurate drawings, well preparation and good planning are essential. The irregular triangle shaped ceiling were extraordinary in 2008, the technique is also a challenge for craftsman. Accurate technical drawings is required for making modular component at factory, this could reduce actual site work time.
TEAM MEMBERS (3) :
Chief Designer: David Lok, Interior Designer: Renee Cheung and 3D Rendering: Arthur To