PECKISH Bird Food Packaging by Springetts Brand Design Consultants

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DESIGN DETAILS
DESIGN NAME:
PECKISH

PRIMARY FUNCTION:
Bird Food Packaging

INSPIRATION:
The idea was to make the Peckish pack an actual bird box, where birds could live. The bird holes let you see the foodd and when it's all used up you can punch the hole through, making an entry just the right size for a specific variety of bird. The rustic country cottage style graphics give a realistic look to the concept and the screw top even looks like a chimney pot.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Westland Horticulture asked us to help recruit new bird feeders and bring interest and involvement to feeding birds in the garden, encouraging young people and children to get involved. We designed a range of individual bird house designs for each seed variety so that when the products were merchandised they would look like a little street of bird houses.

OPERATION / FLOW / INTERACTION:
When the pack is empty and all the bird seed used up, you can punch through the feeder hole to create a bird house. The size of the hole and the type of seed is matched to a specific species of bird.

PROJECT DURATION AND LOCATION:
Summer 2014, London, United Kingdom

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
An innovative concept to encourage consumers

SPECIFICATIONS / TECHNICAL PROPERTIES:
Standard Tetra Pak

TAGS:
Concept, design, packaging, tetra pak, bird seed

RESEARCH ABSTRACT:
-

CHALLENGE:
A completely innovative packaging format where a standard Tetra Pak containing Peckish bird seed could be transformed into a useable bird box for the garden when empty. All the elements, including the backing card, are simple and low cost to realise, ensuring that the perceived value is much higher than the cost to produce.

ADDED DATE:
2015-09-29 15:04:21

TEAM MEMBERS (3) :
Creative Director: Paul Williams, Design Director: Christine Simmons and Illustrator: Stuart Witter

IMAGE CREDITS:
Springetts Brand Design Consultants, 2015.

Visit the following page to learn more: http://www.springetts.co.uk
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Westland Horticulture

PROFILE:
Westland Horticulture supplies a wide range of market leading gardening products to the industry including growing media, lawn treatments, lawn seed, plant food, pest control, fungicides, weed killers and mulches. Westland also own the market leading brand of seed Unwins and wild bird feed ranges Peckish, Nature’s Feast and Bucktons.

NOMINATION DETAILS

Peckish Bird Food Packaging by Springetts Brand Design Consultants is a Nominee in Packaging Design Category.

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AWARD DETAILS

Peckish Bird Food Packaging by Springetts Brand Design Consultants is Winner in Packaging Design Category, 2015 - 2016.



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