Delta Games- Voice Command Action Figure
New Generation Action Figure
During the research with a business partner on voice recognition technology, we believe that this can be applied to an action figure line and create synergy for action figure, comic book and mobile apps.
Also, as a professional toy designer, I always want to include both entertainment and educational elements in a game, thus an epic story was written for Delta game to inspire kids about friendship and ethnic coexistence and let them experience adventures.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Delta Games is the next generation action figure game combining action figure, comic book, mobile apps. & voice recognition technologies as one product, these 4 elements together create an interactive and immersive experience.
OPERATION / FLOW / INTERACTION:
Firstly we had to make sure the voice recognition technologies are feasible at action figures in terms of cost & size. We also need an epic story to back up the whole toy line with positive values, exciting adventures, as well as multiple optional story progresses & endings. After we decided a story about the coexistence of 3 races namely, Humans, Robots & Aliens, we then go to detailed character designs. To match the production schedule of comic books and the action figures, the basic story line which will influence character design most had to be handled at the first priority. Then we need to handle the general comic layouts in parallel with script writing & character model making. Ultimately when comic books & models were being produced on my side, my partner needed to stay at a electronic supplier’s factory for programming while handling character voice dubbing via internet. All steps need to be proceeded with great organization in order to make this new generation action figure line possible.
PROJECT DURATION AND LOCATION:
Project started in February 2014 in Hong Kong. All design, storyline creation, comic book & illustrations were done in Hong Kong. Programming & electronic energineering, i.c. making, models making, tools making and sample production were completed in China, apps for smart devices was done in Hong Kong, voice talents selection & dubbing in USA, it was finally completed & get exposure at Hong Kong Toy Fair in Jan 2014.
FITS BEST INTO CATEGORY:
Toy, Games and Hobby Products Design
PRODUCTION / REALIZATION TECHNOLOGY:
Voice recognition, inaudible voice communication, smart device apps, etc are the technologies which have never been applied at action figure category. We transform a statue into a buddy with communicative competence, which can talk to the kids, tell stories, accompany & help kids to make decisions of their adventures.
SPECIFICATIONS / TECHNICAL PROPERTIES:
320mm W , 180mm D, 355mm H
Artificial intelligence, Battery operated, Comics, Digital technologies, Electronic voice recognition, Game play.
We had in-depth studies of a number of areas:
1, The international Comic & Action Figure market – A market where projectiles, transformations, electronic light & sounds as well as extreme articulations have been around for decades. We collected sales data of action figures, packaging styles & sizes, analyze how this category related with licenses, their relationship with price points as well as features & sizes to see if there are hints on what consumers are looking for. We found that there hasn’t been new & exciting features of action figures for quite a long time & consumers have been expecting for new features of this category in toy isles.
2, Cost & i.c. technologies & hard ware evaluations – We have to identify the right model of i.c. body, its performance & how it can be implemented to an action figure body.
3, Comic book themes’ popularity – Although there have been a lot of violent & indecent popular comic books, we found that themes with positive philosophy & decent cultural backgrounds have been very popular for the largest age range & geographical coverage. Moreover, we believe that our project will be more valuable & honorable if we can educate kids through story telling. We then decide to raise a few important humanity values; ethnic coexistence, peace, friendship, co-operation, are selected as the key features which will make our story lines welcomed by the widest age ranges.
As there are many aspects of this project. We believe that having a multiple tasks (e.g. programming, comic script writing, character design, model making cost control, comic book production, voice dubbing, app production, television commercial production,....etc) proceeded at different geographical areas, & managing multiple talented teams (i.c. programmers, designers, sales & marketing personnel, comic artist, character designers, comic script writer, comic pencil artists as well as coloring artists, model maker, i.c. factory, tool makers, plastic factories, TV commercial production crew, international toy business consultant, app programmers, as well as printing companies,...etc) & operation teams organized to cope with their particular vendors are the most challenging part of the overall operation.
TEAM MEMBERS (1) :
Gary Man, 2015.
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