Delta Games- Voice Command Action Figure New Generation Action Figure by Gary Man

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DESIGN DETAILS
DESIGN NAME:
Delta Games- Voice Command Action Figure

PRIMARY FUNCTION:
New Generation Action Figure

INSPIRATION:
During the research with a business partner on voice recognition technology, we believe that this can be applied to an action figure line and create synergy for action figure, comic book and mobile apps. Also, as a professional toy designer, I always want to include both entertainment and educational elements in a game, thus an epic story was written for Delta game to inspire kids about friendship and ethnic coexistence and let them experience adventures.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Delta Games is the next generation action figure game combining action figure, comic book, mobile apps. & voice recognition technologies as one product, these 4 elements together create an interactive and immersive experience.

OPERATION / FLOW / INTERACTION:
Firstly we had to make sure the voice recognition technologies are feasible at action figures in terms of cost & size. We also need an epic story to back up the whole toy line with positive values, exciting adventures, as well as multiple optional story progresses & endings. After we decided a story about the coexistence of 3 races namely, Humans, Robots & Aliens, we then go to detailed character designs. To match the production schedule of comic books and the action figures, the basic story line which will influence character design most had to be handled at the first priority. Then we need to handle the general comic layouts in parallel with script writing & character model making. Ultimately when comic books & models were being produced on my side, my partner needed to stay at a electronic supplier’s factory for programming while handling character voice dubbing via internet. All steps need to be proceeded with great organization in order to make this new generation action figure line possible.

PROJECT DURATION AND LOCATION:
Project started in February 2014 in Hong Kong. All design, storyline creation, comic book & illustrations were done in Hong Kong. Programming & electronic energineering, i.c. making, models making, tools making and sample production were completed in China, apps for smart devices was done in Hong Kong, voice talents selection & dubbing in USA, it was finally completed & get exposure at Hong Kong Toy Fair in Jan 2014.

FITS BEST INTO CATEGORY:
Toy, Games and Hobby Products Design

PRODUCTION / REALIZATION TECHNOLOGY:
Voice recognition, inaudible voice communication, smart device apps, etc are the technologies which have never been applied at action figure category. We transform a statue into a buddy with communicative competence, which can talk to the kids, tell stories, accompany & help kids to make decisions of their adventures.

SPECIFICATIONS / TECHNICAL PROPERTIES:
320mm W , 180mm D, 355mm H

TAGS:
Artificial intelligence, Battery operated, Comics, Digital technologies, Electronic voice recognition, Game play.

RESEARCH ABSTRACT:
We had in-depth studies of a number of areas: 1, The international Comic & Action Figure market – A market where projectiles, transformations, electronic light & sounds as well as extreme articulations have been around for decades. We collected sales data of action figures, packaging styles & sizes, analyze how this category related with licenses, their relationship with price points as well as features & sizes to see if there are hints on what consumers are looking for. We found that there hasn’t been new & exciting features of action figures for quite a long time & consumers have been expecting for new features of this category in toy isles. 2, Cost & i.c. technologies & hard ware evaluations – We have to identify the right model of i.c. body, its performance & how it can be implemented to an action figure body. 3, Comic book themes’ popularity – Although there have been a lot of violent & indecent popular comic books, we found that themes with positive philosophy & decent cultural backgrounds have been very popular for the largest age range & geographical coverage. Moreover, we believe that our project will be more valuable & honorable if we can educate kids through story telling. We then decide to raise a few important humanity values; ethnic coexistence, peace, friendship, co-operation, are selected as the key features which will make our story lines welcomed by the widest age ranges.

CHALLENGE:
As there are many aspects of this project. We believe that having a multiple tasks (e.g. programming, comic script writing, character design, model making cost control, comic book production, voice dubbing, app production, television commercial production,....etc) proceeded at different geographical areas, & managing multiple talented teams (i.c. programmers, designers, sales & marketing personnel, comic artist, character designers, comic script writer, comic pencil artists as well as coloring artists, model maker, i.c. factory, tool makers, plastic factories, TV commercial production crew, international toy business consultant, app programmers, as well as printing companies,...etc) & operation teams organized to cope with their particular vendors are the most challenging part of the overall operation.

ADDED DATE:
2015-09-29 07:37:03

TEAM MEMBERS (1) :


IMAGE CREDITS:
Gary Man, 2015.

PATENTS/COPYRIGHTS:
2015 MOP Entertainments all rights reserved.

Visit the following page to learn more: http://mastersofplay.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hedgehog Design Limited

PROFILE:
Founded in Hong Kong in 1999, Hedgehog Design is the most established design company in Hong Kong which specializes in toys design. With more than 30 design professionals, in-house engineers and model makers, Hedgehog Design handle thousands of designs every year for clients ranging from individuals with novel ideas to large companies with global brands. Hedgehog Design provide comprehensive range of design services from toy & kids related product designs, to packaging & show room designs, animations as well as model making & TV advertisements. Through the years, Hedgehog Design has grown steadily; it has been diversifying and gradually develops into a world renowned creative power house for many international toy & product companies. Mr. Gary Man, founder and chief designer, is a highly sought-after designer, he has created many award winning toy series, and he is recently selected as the “preferred designer” by Global Toys News. Mr. Man is well-known for his competency and broad knowledge for design and development, his clients often demand Mr. Man to wave his magic wand for challenging design projects with tight schedule. In addition, Mr. Man always strives to drive the new generation designers for the future development of the industry by organizing training courses and as guest speakers for universities, design and toy associations. Under the leadership of Mr. Man, Hedgehog Design aims to provide highly professional services and designs to clients, which make Hedgehog Design excel the others. At Hedgehog Design, their philosophy in business is to bring high quality entertainments to everyone, especially to children all over the world.

NOMINATION DETAILS

Delta Games-Voice Command Action Figure New Generation Action Figure by Gary Man is a Nominee in Toy, Games and Hobby Products Design Category.

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AWARD DETAILS

Delta Games-Voice Command Action Figure New Generation Action Figure by Gary Man is Winner in Toy, Games and Hobby Products Design Category, 2015 - 2016.



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