AleXX Black Snake
Krylia FMCG Branding ‘dressed’ AleXX tube in snakeskin. Metallized with black flashes scale was successfully put on using a complex method of printing on foil stamping tube from high quality plastic. Color transparent packaging allowed to demonstrate a bottle with profit, using contrast ratios of cold foil with flame-gold color brandy.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
AleXX – the innovative brand in Fusion style was created to change all pre-existing stereotypes in the perception of brandy, its representing and consumption. AleXX represents the new modern life style – bright, dynamic and unpredictable.
AleXX brandy, staying true to its creative status, for the fourth year already, is rejoicing their fans with a New Year limited edition in exclusive innovative package. Limited edition of AleXX Black Snake brandy is devoted to the symbol of 2013 – black snake.
OPERATION / FLOW / INTERACTION:
AleXX brandy offers a new innovative (more democratic in comperison with French cognac) way of consumption (with ice) and style (modern and fusion). AleXX combines elegance and temperament, the solidity and frenetic pace of life, the rigor and sexuality. AleXX was created to break the regulations, break outdated traditions of brandy consuption and create new ones.
PROJECT DURATION AND LOCATION:
The project started in September 2012 in Dnepropetrovsk/Ukraine and was exhibited on the market in December 2012.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Hot foil on the plastic tube and printing on the foil
SPECIFICATIONS / TECHNICAL PROPERTIES:
Plastic tube for elegant bottle / 0,5 L /
Dimensions: 73 mm x 73 mm x 370 mm
Metall top and bottom with relief image of the brand logo 'XX'
Krylia FMCG Branding, ALEXX, packaging design, alcohol design
Type of Research: focus groups (4)
Research Objectives: evaluation of design, imitation of sales
Results: the vast majority of respondents rated design positively and expressed willingness to purchase the product
The product was introduced in the sale of the New Year (2012) and was completely sold out for 4 weeks (20 000 items)
A very complicated printing on the foil applied to the plastic tube. It was used a bitmap (stretching from black to transparent) with the perfect "hit" in the foil stamping the image of snake scales
TEAM MEMBERS (2) :
Designer: Platon Ivantsov and Art Director: Oleksii Simanovych
Photographers: Anatoly Kasyan, Platon Ivantsov