-Active senior: The industry of nursery products successively releases products aiming at the grandparents. With the increase of working couples, the number of active seniors who are in charge of caring for their grandchildren in South Korea. They already have experience of raising children and a stable financial means, so they are liberal with their money spent to purchase good nursery products for their grandchildren and prefer products modeled on nature .
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is a concept in which each package makes a mountain when the products are displayed, while it makes a big mountain in a wide variety of shapes when they are loaded for sale. Moreover, they can show various colors and looks of mountains by season. Using images of clean nature, uses of direct images such as mountains, sky, and animal collage were attempted, so that buyers could have visually healthy and natural impressions. Their structural packaging provides users with fun of opening diagonally. Also, Grandparents don't need to buy 3d blocks for baby toys anymore! This seasonal colorful packaging can be used as baby toys.
OPERATION / FLOW / INTERACTION:
Each package makes the different shapes of mountain when the products are displayed, while it makes a big mountain in a wide variety of shapes when they are loaded for sale.
PROJECT DURATION AND LOCATION:
The project started in April 2014 and finished in October 2014 in Korea, and was exhibited in Sejong University in December 2014.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
I did some laser cutting and Rives Design papers were used for the soft texture.
SPECIFICATIONS / TECHNICAL PROPERTIES:
socks box: 8cm x 5cm x 6cm
a music box: 12cm x 9cm x 6cm
set box: 3cm x 33cm x 27cm
a baby bottle[280ml]: 8cm x 7.5cm x 19cm
a baby bottle[220ml]: 10cm x 9.5cm x 16cm
mountain, nature, natural, packaging, baby, babyproducts, bottle
I usually researched using the Internet and I especially searched a current trend in Korea. In South Korea, with the increase of working couples, the number of active seniors who are in caring for their grandchildren have been increasing. They take a vital role in a big player in the market of nursery products. The most interesting to note that is, they prefer products modeled on nature.
On top of that, There is a research result that the active color marketing affects the consumers' perception and emotion. Thus, I chose green as the main color because people can feel healthy and abundance emotion.
Also, For the Reusable packaging, I searched a number of methods but I chose the way to be used as a toy for baby because that method was the most suitable for HUSHBEBE pakaging, all things considered.
Planning products modeled on nature was the most challenging thing for me. Organic and Eco-friendly baby products have been abounded in Korea and those were became so common. I should choose a different way. In conclusion, I selected the way that the senior citizen could directly feel the nature and fun when they just arrived in the nursery products section of the market! I decided to simply use the variety shapes of the mountain for packaging and designed so that people can enjoy different nature when the seasons change in order that they do not get bored.
TEAM MEMBERS (1) :
#1: Photographer/Deto studio, HUSHBEBE, 2014.
#2: Photographer/Deto studio, HUSHBEBE, 2014.
#3: Photographer/Deto studio, HUSHBEBE, 2014.
#4: Creator/Ko Sook, HUSHBEBE, 2014.