DIMEXON Expo Stand by Prashant Chauhan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: DIMEXON PRIMARY FUNCTION: Expo Stand INSPIRATION: The brand was changing its marketing campaign focused more on their digital presence and hence the idea of transparency. Hence the inspiration from Techno-Logic, Deep Simplicity & Beauty Engineered were the main Keywords Simple and minimalist lines were in-sync with the brands design philosophy of ‘deep simplicity’. Next gen gadgets and technology responsed to 'techno-logic&# UNIQUE PROPERTIES / PROJECT DESCRIPTION: A Clearly visible Glass Facade was incorporated in the design to maximise its visual impact and grand appearance. Simple and minimalist lines were in-sync with the brands design philosophy of ‘deep simplicity’. An Open and approachable entrance area. The Double Height space added an element of grandeur. The Jewellery Viewing Area open ‘by invitation only’ The Pantry room effectively held the F&B requirements during the show. The sleek staircase led to the meeting rooms above. OPERATION / FLOW / INTERACTION: The space of 6M X 12M with a maximum area of mezzanine to be built, effectively display the brands ‘creative campaign’ for the season. Also to be launched were the mobile application which was a major breakthrough in the world of Diamonds. The brands newly setup jewellery design unit based in Mumbai was to also display its world class designs A Clearly visible Glass Facade was incorporated in the design to maximise its visual impact and grand appearance. Simple and minimalist lines were in-sync with the brands design philosophy of ‘deep simplicity’. An Open and approachable entrance area was marked to ensure maximum footfall. The Double Height space held very effectively the ipad experience zone, which would be visible to the passing visitors creating curiosity. The Jewellery Viewing Area open ‘by invitation only’ was a thrilling touch and feel experience for the VVIP’s to appreciate the brands offerings. The Pantry room effectively held the F&B requirements during the show, a safe area accessible to authorised personels and a surveillance camera setup. The sleek staircase led to the meeting rooms above which were serviced by a dry pantry on the mezzanine level interconnected to the lower pantry with a pulley system. PROJECT DURATION AND LOCATION: The project started in June 2011 in Mumbai and finished in August 2011 in Mumbai. The stall was dismantled and stacked at warehouse. And re-installed every year for the India International Jewellery Show held every year in Mumbai. The last installation was in year 2014. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Spider Glazing wall was used to achieve a huge glass facade emphasising on transparency. The staircase is kept floating and minimalistic. The volumetric play with a double height and massing makes a clear approach on beauty engineered ideaology of the brand. The entire stand is made in nut and bolt technology to ensure the stall could be dismantled and re-assembled every year during the show. Huge spider glazed wall to visually communicate with the visitor and attract them to the brand Transparency to showcase the brand’s open minded and progressive thinking. grand entry point to capture maximum footfall into the stall Dedicated Jewellery Room for showcasing exclusive jewellery meeting rooms on top for larger orders and customers. open lounge space for casual discussions LED lighting to optimise power consumption SPECIFICATIONS / TECHNICAL PROPERTIES: 6M X 12M X 5M Ht Huge spider glazed wall to visually communicate with the visitor and attract them to the brand Transparency to showcase the brand’s open minded and progressive thinking. grand entry point to capture maximum footfall into the stall Dedicated Jewellery Room for showcasing exclusive jewellery meeting rooms on top for larger orders and customers. open lounge space for casual discussions LED lighting to optimise power consumption TAGS: exhibition, exhibition stand, trade show, trade fair, expo, mumbai, dimexon, zero9, dimexon diamonds, zero9 design, exhibition design, fabrication, glass stall, stall design and fabrication RESEARCH ABSTRACT: Internal feedback from the clients staff and their clients was taken over their previous presence at trade shows. Which gave an impression of a fortress and not so welcoming presence of the brand. This was worked upon and made as an opportunity to connect with the clients and maximise visibility and transparency. CHALLENGE: To fabricate a 5M High glass facade with 6M width was the major challenge for this project. The floating staircase with glass railing was another major challenge. A special task force ensured the glass was installed within the limited time provided by trade show organisers. ADDED DATE: 2015-07-29 07:00:25 TEAM MEMBERS (3) : Creative Director : Prashant Chauhan, and Architect : Anu Chauhan IMAGE CREDITS: Photographer : Prashant Chauhan PATENTS/COPYRIGHTS: Copyrights belong to Prashant Chauhan 2014 |
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| Visit the following page to learn more: http://www.zero9.in | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: DIMEXON PROFILE: Over the last 40 years Dimexon has grown to become a globally trusted and respected player in today’s diamond industry. Dimexon’s expertise lies in an ability to produce consistent, quality polished diamonds along with exquisitely designed and crafted jewellery. These are created within ‘Centres of Excellence’, locations in India and China that carry a distinctly multicultural team which are both internationally known and locally respected. Thus broad global vision mixed with intricate attention to detail enables it to best understand the individual markets it operates within. Dimexon has been a DTC Sightholder since 1976 and also a Rio Tinto Select Diamantaire — a reflection of Dimexon’s emphasis on quality and integrity. Thus giving access to a broader and more consistent supply of diamonds. As a DTC Sightholder, Dimexon is stringently subjected to Best Practice Principles (BPP). It is committed to abiding by these principles, ensuring that its organisation is run in the most ethical and professional manner. Commitment, quality and excellence run through Dimexon’s DNA, ensuring it continuously remains ‘Future Perfect’. |
| AWARD DETAILS | |
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Dimexon Expo Stand by Prashant Chauhan is Winner in Interior Space and Exhibition Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with Prashant Chauhan. · Click here to register inorder to view the profile and other works by Prashant Chauhan. |
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