Pusonic Packaging by Dongdao Team

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DESIGN DETAILS
DESIGN NAME:
Pusonic

PRIMARY FUNCTION:
Packaging

INSPIRATION:
We were touched immensely when observing snow-covered vineyard in the winter, and all neatly aligned, which provided us with the answer to our creativity. Since grapes remain in the vines until they are frozen at subzero temperature and pressed from frozen grapes and freezing happens before fermentation, ice plays a crucial role in producing ice wine. It is the sophisticated and pure nature that brews ice wine, and our simple solution was just a vivid expression of nature.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The underlying concept for our creativity is water frozen into a solid state, namely ‘ice’, because ice plays a crucial role in producing ice wine. Visually, linear patterns were extracted from ice flowers. Coloring also reflects the central theme, with silver accurately representing ‘ice’ and providing a sense of ‘nobility’.By keeping a fine balance between the style of nobility and the beauty of simple nature, we intended to convey our original intention: a tribute to natural purity and quality of ice wine.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Beijing, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2015-07-20 08:16:50

TEAM MEMBERS (1) :


IMAGE CREDITS:
Dongdao Team, 2015.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PUSONIC

PROFILE:
Pusonic wine (Beijing) is the only domestic company which specializes in Canada ice wine, the company is committed to promoting Canada ice wine culture in China.

NOMINATION DETAILS

Pusonic Packaging by Dongdao Team is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pusonic Packaging by Dongdao Team is Winner in Packaging Design Category, 2015 - 2016.



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