Stumbro Starka Bottle design and labels by Studija Creata

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DESIGN DETAILS
DESIGN NAME:
Stumbro Starka

PRIMARY FUNCTION:
Bottle design and labels

INSPIRATION:
They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath. By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.

OPERATION / FLOW / INTERACTION:
For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.

PROJECT DURATION AND LOCATION:
Stumbro Starka was updated in 2015.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass bottle. Flexo printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.

TAGS:
Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata

RESEARCH ABSTRACT:
As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.

CHALLENGE:
With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.

ADDED DATE:
2015-06-28 21:41:32

TEAM MEMBERS (3) :
Asta Kauspedaite (Designer, "Studija Creata"), Rimas Valeikis (Illustrator) and Jurate Paulauskiene (Head of Product development department, "Stumbras")

IMAGE CREDITS:
Edgaras Marozas

Visit the following page to learn more: http://www.creata.lt/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Stumbras

PROFILE:
Stumbras is one of the biggest and most popular producers of strong alcoholic drinks in Lithuania. The distillery whose history, culture and traditions started in the end of the 19th century has been an indisputable market leader for many years. Through a century-long history Stumbras have grown really big, powerful, professional and wise. Especially proud of the appreciation gained in homeland Lithuania which is the real flattery for the company. Yet, Stumbras overstepped state borders many years ago and thus is known in many neighbouring or far, foreign countries – the company exports its production to five continents out of seven.

NOMINATION DETAILS

Stumbro Starka Bottle Design and Labels by Studija Creata is a Nominee in Packaging Design Category.

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AWARD DETAILS

Stumbro Starka Bottle Design and Labels by Studija Creata is Winner in Packaging Design Category, 2015 - 2016.



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