DESIGN NAME: SUMO-GEKKOYOKU-
PRIMARY FUNCTION: Bath salt
INSPIRATION: When I got a request from Client if I can make the packaging for a bath salt related to the moon, I wanted to express the moon lights and its energy in my design.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: SUMO -Super Monument- is a Japanese brand for leading us to wonderful life. One of brand series, "GEKKOYOKU" is a bath salt which was given the energy from new moon. Since ancient times, in Japan, people believe our spirits exist in nature. Even now, people worship a moon. This is very common thought in our life. The word "GEKKOYOKU" means sharing bath-time with moon and its lights. Having mystical bath-time is the best revival. In this, great sensibility of Japan tried to convey to consumer.
OPERATION / FLOW / INTERACTION: You can get some inspirations and be relax from the product of the earth.
PROJECT DURATION AND LOCATION: The project started in January 2015 in Tokyo and finished in September 2015.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Circle design on Tag is printed by letter press. Also Tag is made by hot stamping with Japanese traditional paper.
SPECIFICATIONS / TECHNICAL PROPERTIES: W80mm×D80mm×H210mm
TAGS: Moon, Spiritual, Energy, Power
RESEARCH ABSTRACT: Researched a bunch of bath salts in market already and try to produce quite new designed one.
CHALLENGE: Bath salt is very common product, but tried to make it more luxury and let them image 'moon' easily.
ADDED DATE: 2015-06-21 22:32:59
TEAM MEMBERS (1) : None
IMAGE CREDITS: All image is by Photographer Daisuke Takagi
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